We are starting our collaboration with Platinum Inc.
We have partnered with Platinum Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Saori Yoshiryu) to launch "FEMTECH Communication Service," which provides comprehensive support for companies in the femtech domain, from developing new businesses and internal systems to disseminating information.
The following is an excerpt from Platinum's press release:
【FEMTECH Communication Service Overview】
Through the collaboration between fermata and Platinum, we provide one-stop support for companies in the femtech domain, from developing new businesses and internal systems to promote diversity, all the way to disseminating information.
【Background of Service Launch】
Since May 2021, our company has adopted "Social Value Communication Company" as its corporate identity and has been offering "ESG/SDGs Drive," a consulting and PR service that supports companies in enhancing their rapidly growing ESG/SDGs value and promoting Sustainability Transformation (SX).
Recently, "Femtech" (Female + technology), which uses technology to solve health issues unique to women, has been attracting attention. The economic impact of femtech is predicted to reach approximately 2 trillion yen by 2025. Many companies are entering this business, and an increasing number of companies are adopting femtech internally to improve the QOL of their female employees as part of their diversity promotion efforts.
Fermata, a leading company in the rapidly expanding femtech domain, has a vision of "until your taboos turn into excitement" and is developing businesses that solve and support "women's wellness" issues, which tend to still be considered taboo. Based on the idea that the movement itself — a culture where women prioritize self-care and where everyone becomes the best advocate for their own body — is an important aspect of femtech, fermata provides support for developing new businesses that lead to improved QOL for women, as well as consulting services to establish organizational environments and systems where women can thrive.
Platinum, which supports companies in improving their ESG/SDGs value, has partnered with fermata to support companies in addressing issues related to gender equality and diversity promotion. This collaboration has led to the launch of the "FEMTECH Communication Service."
Moving forward, Platinum will continue to support the creation of companies' "essential value" through the power of PR by expanding its services, including partnerships with companies tackling social issues.
【FEMTECH Communication Service Details】
1. Identify Needs
-Extracting issues through sessions (3 sessions in total)
2. Develop Initiatives
-Providing consulting and opportunities for demonstration and validation
3. Implementation Support & Marketing Activity Support
-Consulting and implementation support
-Marketing activity support
4. Disseminate Information
-Communication strategy planning and PR activities
*Information dissemination will be carried out at appropriate times, depending on the situation.
＜About Platinum Inc.＞
Company Name : Platinum Inc.
Representative Director : Saori Yoshiryu
Location : Akasaka Garden City 14F, 4-15-1 Akasaka, Minato-ku, Tokyo
Established : May 6, 2004
Number of Employees : 206
Business Activities : PR and integrated communication business, digital marketing business, content and business development business