{"title":"Lubricant | Replenishes moisture, reduces discomfort","description":"\u003ch2\u003e― Choose comfort, with confidence ―\u003c\/h2\u003e\n\u003cp\u003eDryness and discomfort in the delicate zone can be affected by hormonal changes and life stages.\u003c\/p\u003e\n\u003cp\u003eIn the \u003cstrong\u003elubricant category\u003c\/strong\u003e, we offer water-soluble gels, moisturizing lubricants, and other products that can be used with confidence.\u003c\/p\u003e\n\u003cp\u003eSexual care is not something extraordinary; it is one of the options for maintaining comfort.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eSituations where lubricants are useful\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e● When you experience discomfort due to dryness\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e● When you are concerned about friction during intercourse\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e● When you are experiencing changes due to menopause\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e● When you want to moisturize your delicate zone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBy replenishing moisture, we create an environment where you can face these issues with peace of mind.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003efermata's important standards\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e● Consideration for the pH of the delicate zone\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e● Mild formulation\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e● Meets standards for sale in Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e● Does not make exaggerated claims of effectiveness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChoose gentle care, not endurance.\u003c\/p\u003e\n\u003cp\u003eIncorporate lubricants you can trust into your daily life.\u003c\/p\u003e\n\n\n\u003c!-- FAQ Schema Markup（JSON-LD）: 潤滑剤カテゴリー --\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What are lubricants?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Lubricants are products that replenish moisture and alleviate discomfort caused by dryness and friction. Sexual care is not something extraordinary; it is one of the options for maintaining comfort.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What kind of products are in the lubricant category?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"We offer water-soluble gels, moisturizing lubricants, and other products that can be used with confidence.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"When are lubricants useful?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"They can be useful when you experience discomfort due to dryness, when you are concerned about friction during intercourse, when you are experiencing changes due to menopause, or when you want to moisturize your delicate zone.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can lubricants be used when dryness is a concern due to menopausal changes?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Lubricants can be an option to replenish moisture when dryness is experienced due to changes in life stages such as menopause. We offer products that can be easily incorporated into daily life.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What should I be careful about when using products on the delicate zone?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The delicate zone is a sensitive area, so it is important to choose products that are formulated with consideration for pH and have a mild formulation. Usage methods vary by product, so please check the information on each product page.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What standards does fermata use to select lubricants?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"At fermata, we select products based on the following standards: consideration for the pH of the delicate zone, a mild formulation, meeting standards for sale in Japan, and not making exaggerated claims of effectiveness.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e","products":[{"product_id":"iroha-moist-moist-gel","title":"MOIST GEL\u003cbr\u003eLubricating Gel for the Delicate Zone\u003cbr\u003eCare for dryness and discomfort | Replenishes moisture | Gentle feel\u003cbr\u003e","description":"\u003cp\u003e\u003cstrong\u003eA plump yet non-sticky texture. A lubricating gel that supports comfort with natural moisture.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eiroha Moist Gel was developed for those who are concerned about dryness or discomfort in their delicate zone and want to effortlessly incorporate comfort.\u003cbr\u003e\u003cbr\u003eIt has a natural viscosity that blends easily into the skin and a non-sticky feel.\u003cbr\u003eFormulated with moisturizing ingredients such as sodium hyaluronate and water-soluble collagen, it gently replenishes moisture.\u003cbr\u003e\u003cbr\u003eFurthermore, the refreshing scent of yuzu and the sensual scent of ylang-ylang\u003cbr\u003ecreate a more comfortable and relaxing self-care or intimate time with a partner.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Recommended for those who:\u003c\/strong\u003e\u003cbr\u003e・Are concerned about dryness or discomfort in their delicate zone\u003cbr\u003e・Are looking for a non-sticky lubricating gel\u003cbr\u003e・Want to incorporate moisturizing care as part of their self-care routine\u003cbr\u003e・Want to make time with their partner more comfortable\u003cbr\u003e・Want to use a gel that also offers an enjoyable scent\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Recommended features of this product:\u003c\/strong\u003e\u003cbr\u003e・Natural viscosity with a non-sticky feel\u003cbr\u003e・Moisturizing formula containing sodium hyaluronate and water-soluble collagen\u003cbr\u003e・Easy-to-wipe and easy-to-handle texture\u003cbr\u003e・Yuzu x Ylang-ylang scent creates a relaxing time\u003cbr\u003e・Designed for easy use by oneself or with a partner\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ How to use:\u003c\/strong\u003e\u003cbr\u003e・Take an appropriate amount in your hand and gently apply it to the desired area.\u003cbr\u003e・Recommended for use in a relaxing environment.\u003cbr\u003e・Use according to your self-care routine or time with your partner.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Care and storage instructions:\u003c\/strong\u003e\u003cbr\u003e・Close the cap tightly after use and store.\u003cbr\u003e・Store away from direct sunlight and high temperatures\/humidity.\u003cbr\u003e・Use in a clean condition.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ For a comfortable experience:\u003c\/strong\u003e\u003cbr\u003eBy replenishing moisture, you can effortlessly maintain a comfortable state.\u003cbr\u003eIt can be used with confidence as part of your daily self-care routine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ For first-time care:\u003c\/strong\u003e\u003cbr\u003eWith its gentle feel and ease of use, it is designed to be easily incorporated by first-time users.\u003cbr\u003eYou can start your care at your own pace without overdoing it.\u003cbr\u003e\u003cbr\u003eIf you have any questions, please feel free to contact us using the inquiry form below.\u003cbr\u003e\u003c\/p\u003e","brand":"iroha","offers":[{"title":"Default Title","offer_id":46944427835606,"sku":"IMG-01J","price":1320.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0303\/3356\/7113\/files\/01_IMG-01J_front.jpg?v=1749991370"},{"product_id":"iroha-smooth-smooth-gel","title":"SMOOTH GEL\u003cbr\u003eLubricant gel for delicate areas\u003cbr\u003eSmooth texture for comfortable care Fragrance-free, gentle to use\u003cbr\u003e","description":"\u003cp\u003e\u003cstrong\u003eA melting texture that spreads smoothly. This is a fragrance-free, easy-to-use lubricating gel.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eHave you ever experienced discomfort or unpleasantness due to dryness?\u003cbr\u003eiroha SMOOTH GEL was created to address such concerns, offering a gentle and pleasant lubricating gel.\u003cbr\u003e\u003cbr\u003eWhile fragrance-free with a simple formula, its texture spreads smoothly.\u003cbr\u003eWith just the right viscosity and stringiness, it supports a smooth user experience.\u003cbr\u003e\u003cbr\u003eIt's water-soluble, making it easy to wipe off or rinse away, designed for easy daily use.\u003cbr\u003eFormulated with moisturizing ingredients, it helps keep the skin hydrated and prevents tightness after use.\u003cbr\u003e\u003cbr\u003eWhether alone or with a partner.\u003cbr\u003eAs a self-care product that can be easily incorporated into your routine, it supports comfortable moments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Recommended for:\u003c\/strong\u003e\u003cbr\u003e・Those concerned about discomfort or unpleasantness due to dryness\u003cbr\u003e・Those looking for a lubricating gel with a smooth feel\u003cbr\u003e・Those who prefer a fragrance-free type\u003cbr\u003e・Those who want to incorporate moisturizing care as self-care\u003cbr\u003e・Those who want to make time with their partner more comfortable\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Product highlights:\u003c\/strong\u003e\u003cbr\u003e・A melting texture that spreads smoothly\u003cbr\u003e・Simple, fragrance-free design that's easy to use\u003cbr\u003e・Water-soluble for easy wiping and rinsing\u003cbr\u003e・Formulated with moisturizing ingredients to prevent tightness after use\u003cbr\u003e・Easy to handle for daily use\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ How to use:\u003c\/strong\u003e\u003cbr\u003e・Take an appropriate amount in your hand and gently apply it to the desired area.\u003cbr\u003e・It is recommended for use in a relaxed environment.\u003cbr\u003e・Can be used for self-care or during time with a partner.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Care and storage:\u003c\/strong\u003e\u003cbr\u003e・After use, close the cap securely and store.\u003cbr\u003e・Store away from direct sunlight and high temperatures or humidity.\u003cbr\u003e・Use in a clean condition.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ As daily self-care:\u003c\/strong\u003e\u003cbr\u003eBy replenishing moisture, you can comfortably maintain a healthy state.\u003cbr\u003eIt can be utilized as self-care that seamlessly integrates into your daily life.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ For safe use:\u003c\/strong\u003e\u003cbr\u003eIts simple and easy-to-handle design makes it accessible even for first-time users.\u003cbr\u003eYou can continue to use it at your own pace without strain.\u003cbr\u003e\u003cbr\u003eIf you have any questions, please feel free to contact us via the inquiry form below.\u003cbr\u003e\u003c\/p\u003e","brand":"iroha","offers":[{"title":"Default Title","offer_id":46944427868374,"sku":"9011181682902","price":1320.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0303\/3356\/7113\/files\/01_IMG-02_front.jpg?v=1749991439"},{"product_id":"iroha-moist-care-gel","title":"Moist Care Gel\u003cbr\u003eIntimate Lubricating Gel\u003cbr\u003eFor dryness and discomfort. Quasi-drug, moisturizing formula\u003cbr\u003e","description":"\u003cp\u003e\u003cstrong\u003eGently tones with natural moisture.\u003cbr\u003eA quasi-drug gel for the intimate area.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eYou're concerned about dryness or discomfort in your intimate area, but you don't know what to use.\u003cbr\u003eiroha Moist Care Gel was developed for people like you.\u003cbr\u003e\u003cbr\u003eIt has a natural texture that blends easily into the skin and isn't sticky.\u003cbr\u003eFormulated with the active ingredient dipotassium glycyrrhizate, it gently tones the skin, leading to a comfortable state.\u003cbr\u003e\u003cbr\u003eIt's easy to incorporate into your daily self-care routine and is designed to be used effortlessly by first-timers.\u003cbr\u003eIt supports the habit of self-care, allowing you to connect with your body.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Recommended for those who:\u003c\/strong\u003e\u003cbr\u003e・Are concerned about dryness or discomfort in their intimate area\u003cbr\u003e・Seek a smooth application\u003cbr\u003e・Want to incorporate moisturizing care into their self-care routine\u003cbr\u003e・Want to make time with their partner more comfortable\u003cbr\u003e・Are looking for a gentle-to-use gel\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Recommended features of this product:\u003c\/strong\u003e\u003cbr\u003e・Natural texture with a non-sticky feel\u003cbr\u003e・Quasi-drug formulation containing active ingredients\u003cbr\u003e・Gentle design, mindful of the intimate area\u003cbr\u003e・Simple usage, easy for daily use\u003cbr\u003e・Designed to be easily incorporated into self-care\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ How to use:\u003c\/strong\u003e\u003cbr\u003e・Take an appropriate amount and gently apply it to the desired area.\u003cbr\u003e・It is recommended to use in a relaxed environment.\u003cbr\u003e・Incorporate it into your daily self-care routine at a frequency that feels comfortable for you.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Care and storage:\u003c\/strong\u003e\u003cbr\u003e・After use, close the cap tightly and store.\u003cbr\u003e・Store away from direct sunlight and high temperatures and humidity.\u003cbr\u003e・Use in a clean state.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ As the first step in intimate area care:\u003c\/strong\u003e\u003cbr\u003eIt's important to continue using it as a self-care routine that can be incorporated into daily life without strain.\u003cbr\u003eBy replenishing moisture, it helps create the conditions for a comfortable life.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ As a self-care habit:\u003c\/strong\u003e\u003cbr\u003eIt's not about doing something special, but about making time to connect with your body.\u003cbr\u003eWhy not incorporate this reliable care item into your daily routine?\u003cbr\u003e\u003cbr\u003eIf you have any questions, please feel free to contact us using the inquiry form below.\u003cbr\u003e\u003c\/p\u003e","brand":"iroha Healthcare","offers":[{"title":"Default Title","offer_id":46944428163286,"sku":"IHG-01","price":1210.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0303\/3356\/7113\/files\/01_IHG-01_main.jpg?v=1749992885"},{"product_id":"pleasure-enchancing-serum","title":"Pleasure Enhancing Serum\nIntimate Lubricant\nWarming type pleasure support, water-soluble, low-irritation","description":"\u003cp\u003e\u003cstrong\u003eA soothing warming sensation that enhances pleasure.\u003cbr\u003ePleasure Support Serum for Intimate Areas\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\"I want to feel more deeply, more vividly.\"\u003cbr\u003eThis pleasure serum, with LELO's unique formula, accompanies those feelings. Applied to delicate areas, it spreads a gentle warmth and comfortable sensation, supporting a relaxed state.\u003cbr\u003e\u003cbr\u003eFormulated with L-arginine, it is designed to prepare the body for use and facilitate a more comfortable experience.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Recommended for:\u003c\/strong\u003e\u003cbr\u003e・Those who want to feel more relaxed than usual\u003cbr\u003e・Those who want to prepare their body before use\u003cbr\u003e・Those who want to make time with their partner more comfortable\u003cbr\u003e・Those looking for a gentle warming type\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Highlights of this product:\u003c\/strong\u003e\u003cbr\u003e・Comfortable to use with a gently spreading warming sensation\u003cbr\u003e・Formulated with L-arginine to prepare the body\u003cbr\u003e・Water-soluble, non-sticky, and easy to handle\u003cbr\u003e・Compatible with silicone devices\u003cbr\u003e・Vegan \u0026 Cruelty-Free\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Designed to enhance pleasure\u003c\/strong\u003e\u003cbr\u003e・Gentle warmth supports a relaxed state\u003cbr\u003e・Easy to incorporate as pre-use care\u003cbr\u003e・Supports a naturally pleasant experience\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Ingredient feature (L-arginine)\u003c\/strong\u003e\u003cbr\u003e・Formulated to prepare the body for use\u003cbr\u003e・Designed to support a comfortable experience\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Safe design (Safety Formula)\u003c\/strong\u003e\u003cbr\u003e・Formulated with consideration for delicate areas\u003cbr\u003e・Water-soluble, easy to rinse off, and hygienic to use\u003cbr\u003e・Designed for use with devices\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Ethical design\u003c\/strong\u003e\u003cbr\u003e・Vegan-friendly (no animal-derived ingredients)\u003cbr\u003e・Cruelty-free (no animal testing)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ How to choose the size\u003c\/strong\u003e\u003cbr\u003e・15mL is a suitable size for portability or trying out the product\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ About the texture and feel\u003c\/strong\u003e\u003cbr\u003e・Light texture that spreads smoothly\u003cbr\u003e・Non-sticky and easy to handle\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ How to use\u003c\/strong\u003e\u003cbr\u003e・Take an appropriate amount in your hand and apply it to the desired areas.\u003cbr\u003e・You can use it comfortably by incorporating it as pre-use care.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Care and storage instructions\u003c\/strong\u003e\u003cbr\u003e・Close the cap tightly after use.\u003cbr\u003e・Store in a cool, dry place away from direct sunlight and high temperatures.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIf you have any questions, please feel free to contact us using the inquiry form below.\u003cbr\u003e\u003c\/p\u003e","brand":"LELO","offers":[{"title":"Default Title","offer_id":47958138192086,"sku":"9293977747670","price":5000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0303\/3356\/7113\/files\/LELO_PleasureEnhancingSerum_Bottle_Box_Cap_2000_b4ecae0b-d0d9-4966-be1e-374800f32aab.jpg?v=1774430245"},{"product_id":"personal-moisturizer","title":"Personal Moisturizer\u003cbr\u003eIntimate Lubricant\u003cbr\u003eMoisture \u0026 Friction Reducing Care - Water-based, Low-Irritation Lotion\u003cbr\u003e","description":"\u003cp\u003e\u003cstrong\u003eA water-based lubricating lotion that gently blends into delicate areas and can be used daily.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Recommended for:\u003c\/strong\u003e\u003cbr\u003e・Those concerned about friction or discomfort due to dryness\u003cbr\u003e・Those looking for a non-sticky lubricant\u003cbr\u003e・Those who want to use it with devices\u003cbr\u003e・Those looking for a simple, easy-to-use item for daily use\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Key features of this product:\u003c\/strong\u003e\u003cbr\u003e・Light and smooth feel with a water-based formula\u003cbr\u003e・Simple design: glycerin-free, paraben-free, fragrance-free\u003cbr\u003e・Contains aloe vera to support natural moisture\u003cbr\u003e・Non-sticky and easy to clean up\u003cbr\u003e・Compatible with silicone devices\u003cbr\u003e・Designed for easy daily use\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Usage scenes:\u003c\/strong\u003e\u003cbr\u003e・To reduce friction when using devices\u003cbr\u003e・To make time with a partner more comfortable\u003cbr\u003e・To support when discomfort due to dryness is a concern\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ How to choose a size:\u003c\/strong\u003e\u003cbr\u003e・75mL is recommended for portability or trial use\u003cbr\u003e・150mL is recommended for daily or continuous use\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ How to use:\u003c\/strong\u003e\u003cbr\u003e・Take an appropriate amount and apply to the desired area.\u003cbr\u003e・Use when dryness is a concern or before use.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e■ Care and storage methods:\u003c\/strong\u003e\u003cbr\u003e・Close the cap tightly after use.\u003cbr\u003e・Store away from direct sunlight and high temperatures and humidity.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIf you have any questions, please feel free to contact us using the inquiry form below.\u003cbr\u003e\u003c\/p\u003e","brand":"LELO","offers":[{"title":"75 mL","offer_id":47978550952150,"sku":"47978550952150","price":3000.0,"currency_code":"JPY","in_stock":true},{"title":"150 mL","offer_id":47978550984918,"sku":"47978550984918","price":5000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0303\/3356\/7113\/files\/PM3_1.jpg?v=1774430533"}],"url":"https:\/\/hellofermata.com\/en\/collections\/%e6%bd%a4%e6%bb%91%e5%89%a4.oembed","provider":"fermata store","version":"1.0","type":"link"}