[Post-event Report] Femtech Fes! 2021 Concludes with Approximately 1,400 Visitors Over Three Days!

This event, made possible by fermata's relationships with femtech companies around the world, brought together the latest products and services, from those already available in Japan to those still under development. It became the world's largest in-person femtech event.
 

Visitors entered the colorful venue through a path decorated with balloons displaying various women's "nagging concerns." Inside the venue, they enjoyed reading explanations and development stories of exhibits divided into seven categories: "Menstruation," "Fertility Treatment/Infertility," "Pregnancy/Postpartum," "Menopause," "Women's Specific Diseases," "Sexual Wellness," and "Other/Mental Health," and by touching and interacting with the products firsthand.

  

Additionally, the venue hosted talk sessions and workshops on menstruation, menopause, and sexual wellness, featuring celebrities such as popular sex education YouTuber Shiorine (Shiori Onuki) and TV personality IMALU, as well as experts. The event was full of activities designed to turn personal concerns into excitement, including a mechanism for anonymous questions and a workshop to create "Vulva" (female external genitalia) using felt. The venue was constantly buzzing with excitement.

Visitors expressed pleasant surprise, with comments such as "I was moved that there are absorbent period panties. I bought some right away" (some exhibited products were available for purchase on-site), and "I came looking for menstrual products, but I was surprised to see exhibits for pregnant women, menopausal women, and even men. I thought it was an event that everyone could enjoy." Regarding self-pleasure items for women, some noted, "I was surprised how cute they were. They are still considered taboo in general, but I hope it becomes common for women to use such items." These comments revealed hidden needs and concerns, as well as insights into values that were unconsciously taken for granted.

Votive tablets indicating "What Femtech means to visitors"

■About Privacy Policy
In this event, to ensure that all visitors could openly express their concerns and share them with others with greater peace of mind, an original privacy policy was formulated based on prior discussions with experts and visitors. Mechanisms were set up to allow individuals to indicate their consent for media coverage and photography, such as distributing wristbands to be worn in the venue and designating tables where photography was permitted in workshops.

Regarding these initiatives, visitors commented, "Some people must have summoned up courage to come to this event. With these wristbands, I think such people can participate with peace of mind," and "This is an initiative specifically for an event dealing with sensitive topics. I was impressed by how much consideration was given."

Going forward, fermata will continue to lead Asia in the femtech market, which deals with many people's private concerns and personal information, and will work with consumers and users to create an environment where everyone can confidently address their concerns.

＜Visitor Feedback＞
We interviewed visitors who agreed to be featured on the event day.

• "In Japan, there's an atmosphere where it's difficult to talk about sex openly, but the staff talked about sex without any hesitation, so I enjoyed being able to face it without feeling any embarrassment."
• "I learned about the word 'femtech' about a month ago and participated in this event. It was very interesting to see overseas products for the first time."
• "I was surprised by the wide range of femtech items from overseas. I hope the femtech market in Japan will expand further."
• "I was considering entering the femtech-related business for work, and I came here to study. I had only imagined menstrual products, but it was interesting to learn for the first time that such a wide range of areas are covered."