fermata for Business (For Corporate Customers)
FERMATA FOR BUSINESS
Turning unseen needsinto opportunities forbusiness and social growth.
We identify the unmet needs and market opportunities hidden in the voices of consumers. From product distribution, employee benefits, and disaster preparedness, to new business ventures and market entry into Japan, we connect research, strategy, regulatory affairs, and implementation to drive decision-making for corporations and governments.
View our services ↓
20,000+Event & community participants
53brandsCarefully selected from Japan and abroad
2019–Years of dedicated experience addressing women's health issues
WHAT WE DO
Four entry points tailored to your needs.
Whether you want to deliver products, launch new initiatives, or expand into Japan, we provide the necessary expertise to support you from conceptualization through to execution.
Deliver products to those who need them
From wholesale and sales to retail space creation and experience design. We build touchpoints that convey product value effectively and ensure your products are chosen.
View details ↓02For Corporations/Schools/GovIntroduce displays & employee benefits
From product displays, training, and office implementation to disaster stockpiling. We design experiences and operations tailored to your organization or facility.
View details ↓03For Domestic New Business UnitsCreate new businesses & services
We identify unspoken challenges and support you through conceptualization, validation, partner coordination, and social implementation.
View details ↓04For Overseas ManufacturersEnter the Japanese market
From market understanding and localization to regulatory affairs, distribution, and sales. We provide comprehensive, end-to-end support for building your business in Japan.
View details ↓HOW WE WORK
Because we are not a manufacturer ourselves, we do not favor specific products, allowing us to organize challenges and options from the perspective of everyone involved.
Capture unspoken needs
We visualize consumer experiences and hesitations through community engagement, exhibition/experience events, and social intelligence.
Build businesses, products, and systems
From concept design, regulatory categorization, and partner coordination to proof-of-concept. We translate ideas into executable forms.
Deliver to those in need
Wholesale, EC, retail, corporate installation, displays/training, and disaster stockpiling. We create touchpoints where products are correctly communicated and chosen.
01FOR DOMESTIC MAKERS
Turning product valueinto delivery power.
Leveraging our sales channels and communities that have brought domestic and international products to consumers, we design the optimal touchpoints—including wholesale, EC, retail, corporate installation, and displays. We use post-interaction feedback to drive further improvements.
It doesn't end with sales. We create experiences for people to learn, try, and choose.
- Handling of products and brands, wholesale sales
- Expansion via fermata store, EC, and corporate channels
- Planning of retail shelves, pop-ups, and exhibition events
- Promotion and product improvement based on consumer reactions
- Installation in companies and facilities, and connecting with partners
Multiple touchpoints for a single product. We gather consumer feedback to refine both promotion and the product itself.
02FOR ORGANIZATIONS
Learn, try, and prepare.In a way that fits your organization.
In addition to employee benefits, exhibits, and training, we also offer support for disaster stockpiling—including menstrual care products—tailored to the number of people, usage environment, and operational requirements.
Employee Benefits & Workplace
We design environments where employees can learn, try, and find opportunities to consult.
Exhibits & Events
We plan experiences that convey the background and usage of products.
Training & Seminars
We deliver educational content that helps everyone understand health challenges as a personal issue.
Disaster Stockpiling
We propose stockpile products, including menstrual care, and operation methods for corporations, schools, and governments.
EXHIBITION & EXPERIENCE
Pop-up Exhibition & Experience Programs
We provide end-to-end support, from selecting the best products from our catalog of 40+ items to planning, operating, and explaining them. Through tactile, hands-on experiences, we create opportunities for internal dialogue, new business ideas, and policy deliberation.
- 実績 with dozens of companies
- High male participation
- Customized by purpose
EMERGENCY STOCKPILE
Dignity and choices, even in times of crisis.
Beyond simply selecting stockpile items, we propose solutions that actually work—covering storage, distribution, maintenance, and internal communication. We pair this with ongoing education to ensure readiness.
View disaster stockpiling details →
03FOR NEW BUSINESS
Turning invisible challengesinto the next business.
We visualize latent consumer needs and combine them with your company's technology, brand, and customer touchpoints. We don't stop at research and recommendations—we walk with you through executable conceptualization, validation, and social implementation.
Awareness
to Cultivation.
Notice the challenge. Create options. Root them in society.
- Discovery and prioritization of social/consumer challenges
- Market analysis via social intelligence
- Workshops, focus groups, and user research
- Concept design for new businesses, products, and services
- Partner coordination with medical, government, corporate, and brand entities
- Proof-of-concept, launch, and continuous improvement support
SOCIAL INTELLIGENCE / Convosphere (UK)
Unspoken needs,as materials for business decisions.
Through our partnership with Convosphere (UK), we analyze natural, public conversations online. We translate experiences, emotions, and hesitations that are difficult to capture via surveys or interviews into actionable insights for product development and market entry.
Online conversations regarding women's health captured in a 6-month analysis
Across SNS, Q&A, forums, reviews, and online communities
The layer of unspoken voices
We decipher unmet needs and purchase barriers from anonymous consultations and indirect language.
For business decision-making
We deliver insights useful for prioritizing product development, messaging, and market entry.
04FOR GLOBAL MAKERS
To the Japanese market.From regulatory to sales.
From market understanding, regulatory classification, labeling, and localization to import, distribution, and sales. Backed by our manufacturing and distribution licenses for medical devices (Class II), cosmetics, and quasi-drugs, we provide end-to-end support from market entry strategy to establishment.
-
01MARKET
Understand Japanese consumers, market, competitors, and distribution structures
-
02STRATEGY
Define entry strategy and policies for regulatory affairs, labeling, and localization
-
03REGULATORY
Advance regulatory compliance for medical devices, cosmetics, and quasi-drugs
-
04LAUNCH
Connect import, distribution, wholesale, EC, and retail expansion with branding
-
05GROWTH
Capture market voices to continuously nurture sales and your brand
One partner, from entry to growth.
We do not divide regulatory affairs and sales; we connect each phase under a unified market strategy.
WHY FERMATA
With perspectives on bothstrategy and implementation.
Expert knowledge, global networks, consumer touchpoints, and the execution power of regulatory affairs and distribution. We combine the necessary functions as a single team tailored to your challenges.
Start from consumer challenges
We visualize whose problems we are solving and what they are.
Connect across boundaries
We bridge the gaps between medical, government, corporate, and global/domestic brands.
Drive to implementation
We accompany you from regulatory approval and product procurement to sales, operations, and improvement.
LET'S TALK
We'll join you,even from the nameless challenge stage.
Even if you are just in the planning stage, please share whatever you can—your theme, target, timeline, etc.