The "Lillo Hands-free Breast Pumping Bra," an item that aids breast pumping, is launched in Japan for the first time.

The "Lilu Breast Pumping Bra", developed by the American startup "Lilu" to assist with hands-free breast pumping, has made its debut in Japan on August 1st, coinciding with "Breastfeeding Day"!

It can be purchased from the official online shop "fermata store", the Roppongi New Stand Tokyo store, and the Shinsaibashi Parco Welpa store.

Lilu Breast Pumping Bra (Hands-Free) - Lilu

24,750円

About "Lilu Breast Pumping Bra"

This item is designed to be used in conjunction with your existing breast pump. The electric cushions inside the bra gently compress your breasts during pumping, acting as a substitute for your hands.
The cushions were developed after studying the hand movements recommended by experts such as midwives and IBCLC-certified professionals.

Features of the "Lilu Breast Pumping Bra"
✔ Cushions: Gently compress both breasts simultaneously
✔ Hands-free: Secures your existing breast pump

You can also use Lilu beforehand when your breasts are engorged and it's difficult for your baby to latch.

【Difference from a breast pump】
When a baby breastfeeds, they may use their tongue, lips, face, and body to suck and compress the breast to encourage milk flow.
While breast pumps replicate the baby's sucking motion, Lilu acts as a substitute for a mother's hand movements during pumping.
By using it together with the suction function of a breast pump, it supports efficient pumping.

【About Breast Pumping】
Breast pumping is not only for storing breast milk to feed the baby when the mother returns to work or is out, but also for various other situations:

・When direct breastfeeding is difficult
・When delivering breast milk to a hospitalized baby
・As self-care when breast engorgement persists after feeding
・As stimulation for continuous milk production

It is required in various situations.

About "Lilu", the developer of the Breast Pumping Bra

Lilu was founded by Adriana and Sujay, two engineers from MIT and the University of Pennsylvania.

Having met in a university lab, they witnessed their friends, colleagues, and professors struggling with breast pumping and realized that there was a lack of innovation in addressing women's and maternal health issues worldwide.

To help more mothers achieve their breastfeeding goals, Lilu's first product was the "Lilu Breast Pumping Bra", which was developed to provide an efficient breast pumping solution to the world.

"Lilu aims to enable modern mothers to not only achieve work-life balance but also lead vibrant lives. That's why Lilu creates products that empower those embarking on their parenting journey."

You can view the product in person at our Tokyo and Osaka stores