[Be-A Japan Co., Ltd.] Booth highlights

Feb 8, 2024

"Femtech Fes!" allows you to experience two areas. In this article, we'll introduce the highlights of the "Be-A Japan Inc." booth, which is part of Area 1, "The Tip of the Iceberg: Pioneering the World," featuring innovations that are ready for immediate use and those nearing release.

  • Be-A Japan Inc.

    Based on the concept "Girls be ambitious. If you desire it, things will change. Your life and the world," we introduce Bé-A, a super-absorbent sanitary shorts brand that supports women's physical and mental health. We aim to empower diverse women's lifestyles and contribute to modern society, which demands sustainable manufacturing and consumption.
    https://withbe-a.com


Highlight: Your voice becomes art! Artist AYAKA FUKANO performs live art

Attendees at the venue will be asked to complete a "Femtech Survey." We will create a "Word Cloud" visualizing the keywords gathered from the survey, and then artist AYAKA FUKANO will draw inspiration from it to perform live art at the venue. Participants in the "Word Cloud" will receive a wallpaper of the limited edition artwork created during the live performance!

Highlight: 'Girls Be Ambitious' Social Project to Empower Women is Launched!

Be-A Japan's newly launched project, "Girls Be Ambitious," will not only continue the menstrual seminars and donation of absorbent shorts it has carried out to date, but will also produce goods in collaboration with artists. A portion of the sales will be used to conduct social activities both domestically and internationally that lead to the empowerment of women, aiming for long-term "support of means," such as teaching product technology for absorbent shorts to developing countries where sanitary products are difficult to obtain.

Click here to apply for admission to Femtech Fes! Pre-registration is recommended for seamless entry.