Not enough menstrual products
When distribution stops, familiar products may be difficult to replace.
For Business / School / Municipality
Water. Food. Toilets.
Then, prepare forperiod care.
Emergencies do not wait for your period to end. fermata helps companies, schools, and local authorities plan what to stock, how much, in which sizes, where to keep it, and how to distribute it.
Supplies with choiceBring familiar everyday care into emergency preparedness.
The Gap in BCP
80.3%
Even among companies with emergency supplies,about four in five had not stockedmenstrual products.
A Cabinet Office survey of companies in disaster-affected areasfound that, among 599 responding companies with supplies before the earthquake, 19.7% had stocked menstrual products. In contrast,80.3% had not.
Period care can still be overlooked, even by organizations planning for emergencies.
Source: Cabinet Office, FY2024 survey reference materials on business continuity and disaster preparedness. Respondents were establishments headquartered in Toyama, Ishikawa, Fukui, and Niigata affected by the 2024 Noto Peninsula Earthquake. The findings do not represent all companies in Japan.
Challenges in an Emergency
Preparedness goes beyond
stocking sanitary pads.
No suitable choices
Flow, skin sensitivity, sizes, and usual products vary from person to person.
No water or bathing facilities
Water outages and limited bathing make hygiene difficult.
Unable to wash underwear
Changing, washing, and drying clothes may not be possible.
Nowhere to dispose of used products
Storage, odor, and privacy also need consideration.
Difficulty asking for supplies
Having to ask publicly can make supplies difficult to access.
From Everyday Care to Preparedness
Choose your level of preparedness
with three new emergency sets.
Prepare with products that suit you in everyday life. Choose from three new sets based on how much care you want to cover.
Portable essentials / 3 items
Emergency Care Pouch MINI
For an unexpected period or limited access to water. This portable three-item pouch contains five disposable menstrual cups, a cleansing and moisturizing trial kit, and wipes.
For: Unexpected periods, hygiene during water outages, and care on the go
JPY 6,480 (tax included)View product
Including absorbent underwear / 5 items
Emergency Care Set STANDARD
A five-item set for menstrual product shortages and limited water access, combining absorbent underwear, disposable menstrual cups, cleansing and moisturizing care, wipes, and care for odor and moisture.
For: Unexpected periods, product shortages, water outages, limited washing, odor, and moisture
JPY 15,000 (tax included)View product
Comprehensive period preparedness / 8 items
Emergency Care Set COMPLETE
An eight-item period care set for several days of evacuation or water outages. Includes absorbent underwear, disposable and reusable menstrual cups, dedicated care products, and hygiene and odor care.
For: Unexpected periods, product shortages, water outages, extended evacuation, odor, and moisture
JPY 22,980 (tax included)View productCustomized for Your Organization
Bring this approach
to your organization.
We plan products and quantities around your people, facilities, existing supplies, and budget. Our service includes tailored planning as well as delivery.
01
Already stocked with pads
Add the missing care items to your existing supplies.
02
Many potential users
Adjust quantities and sizes to the people you serve.
03
Preparing for water outages
Include more products suited to limited water access.
04
Limited storage space
Focus on compact, easy-to-store products.
05
Multiple locations
Distribute supplies across offices, branches, and stores.
Six Design Principles
The fermata approach:
six principles for supplies.
01
Offer more than one option
Build a range of choices.
02
Plan for sizes
Include the sizes people need.
03
Plan for water outages
Balance disposable and reusable products for the environment.
04
Plan how people receive supplies
Consider placement and distribution together.
05
Keep supplies up to date
Make replacement and replenishment manageable.
06
Train people before an emergency
Include product use and distribution in emergency training.
Who We Support
We welcome inquiries from
these teams and facilities.
Administration & emergency planning
Review business continuity plans and emergency supplies.
HR & employee benefits
Create a supportive working environment.
DE&I & women's advancement
Include menstrual needs in emergency planning.
Schools & educational institutions
For health rooms, dormitories, and designated shelters.
Local authorities & public facilities
Expand options at shelters and storage sites.
Hotels, retail & sports facilities
Prepare for people staying in your facilities.
How It Works
Start with the question,
“How much do we need?”
Tell us what you know about your headcount, locations, existing supplies, storage space, and budget.
Inquiry
Tell us about your current situation.
Consultation
Review people, locations, and existing supplies.
Proposal
Recommend products, quantities, and sizes.
Quotation
Provide a tailored quotation.
Delivery
Deliver to your specified locations.
Replenishment & review
Review supplies around replacement dates.
Expertise & Support
Why fermata?
Since 2019, we have brought women's health products from Japan and abroad to consumers, covering menstruation, fertility, pregnancy, postpartum care, menopause, and intimate care.
From products to practical implementation.
- Expertise in menstrual and intimate care
- A diverse range of products from Japan and abroad
- Plans tailored to headcount, environment, and budget
- Attention to sizing, placement, and access
- Ongoing replenishment and review support
Frequently Asked Questions
Frequently asked questions
Are sanitary pads alone enough?
Pads are important supplies. We build on your existing stock to address gaps such as water outages, soiled underwear, and disposal of used products.
What is the minimum quantity?
Our standard proposal starts from the equivalent of ten sets, but we can discuss your headcount, locations, and intended use.
What if we do not know how many women work here?
We can help you plan using total headcount, average daily attendance, or facility visitor numbers.
Can we choose absorbent underwear sizes?
Yes. We can plan a size mix for your expected users and quantities.
We already have emergency supplies.
We can supplement your existing supplies with only the missing items.
Can you deliver to multiple locations?
Yes. We can discuss split deliveries to headquarters, branches, stores, warehouses, and other locations.
Can schools and local authorities use this service?
Yes. The service also covers public facilities, shelters, school health rooms, and similar settings.
Can menstrual cups and absorbent underwear be used during water outages?
They require hygienic washing and drying. We recommend including disposable options so people can choose according to the circumstances.
Start With a Conversation
Supplies need to be accessible, not just stored.
People should be able to choose suitable products and access them when needed. fermata helps you plan, starting with the supplies you already have.
Talk to fermata