Pre-orders for all types of "Hogara" absorbent shorts are now available at the fermata store in New Stand Tokyo.

At New Stand Tokyo in Roppongi, you can purchase all 28 types (4 styles / 10 colors *as of October 2021) of the popular "Organic Cotton Absorbent Panties" from the brand "Hogara," which aims to provide comfortable daily living. Following the release of the Organic Cotton Absorbent Panties Full (Nemophila / Statice) at the fermata store, we received requests from customers to try other colors and styles, leading us to begin accepting orders for all types*.

In-store, we have samples available for the Slim type, Regular type, Boxer type (all in M size), and Full type (S and M sizes). These absorbent panties feature attractive colorful designs, so please choose the one that suits your preferences!

*Since items are ordered after your purchase at the store, there may be a waiting period for delivery, and depending on inventory, your desired product may not be available. We appreciate your understanding.

[New Stand Tokyo]
〒106-0032 WHEREVER 1F, 7-2-8 Roppongi, Minato-ku, Tokyo
Opening hours: Mon-Fri / Sun: 12 PM - 7 PM
Closed: Tuesdays and Saturdays
1 minute walk from Nogizaka Station, Chiyoda Line, Exit 3

Full Statice 5,390 JPY (tax included)

Slim Gerbera 4,290 JPY (tax included)

Hogara was created by female employees working at a textile company.

Hogara was born from a remark by a female sales representative who said, "Why don't we create what we women want right now ourselves?" This sparked a gathering of women from various fields, leading to the creation of Hogara. The brand name "Hogara" was chosen with the hope that it would bring "bright, shining, and clear" comfortable days to everyone.

10 JPY from each purchase will be donated to an international NGO.

For every absorbent panty sold by "Hogara," 10 JPY is donated to the girls' project of the international NGO Plan International, "Because I am a Girl."

This month, October 11th, is International Day of the Girl Child. It is a day designated by the UN to widely call upon the international community to promote "girls' rights" and "girls' empowerment." We hope that by learning about Hogara's activities and the existence of International Day of the Girl Child, you will be inspired to support girls around the world.

• What is "Because I am a Girl"? It is a global campaign developed by the international NGO Plan (headquarters: UK). It aims to address the problems of girls in developing countries who face double discrimination due to being both female and children, and to empower them with "the power to live" to reduce poverty in developing countries. (Source: Plan International official website https://www.plan-international.jp/girl/ )