[Tokyo/Nogizaka Store] Closure of fermata store in New Stand Tokyo

Thank you for always using fermata store.

We would like to inform you that our physical store in Nogizaka, Tokyo, "fermata store in New Stand Tokyo," will cease its operations as a retail store on Friday, March 29, 2024.

Background of Closure & Renewal

Since its opening in 2020, "New Stand Tokyo" has been a "future daily necessities store," offering products that address various social issues, ethically and sustainably produced goods, and items that bring new joy to daily life.

We, fermata, envision a world where everyone feels femtech is accessible and where femtech products are not "special" but "one of many daily choices." With this vision, we opened "fermata store in New Stand Tokyo," Japan's first femtech specialty street-level store, within a corner of New Stand Tokyo.

By providing a space where customers could discover and enjoy New Standards, we believe we have contributed to the spread and establishment of social concepts such as SDGs, ethics, and DE&I.

Therefore, to offer diverse value in a more collaborative way going forward, "New Stand Tokyo" as a retail store will close in March 2024. It will be renewed as a venue for collaboration with various creators and companies, hosting unique events and pop-up stores.

"Thanks Fair" with gratitude for your support

To express our gratitude to everyone who has supported New Stand Tokyo for approximately four years, we will hold a "Thanks Fair" for two weeks starting Monday, March 18.
During this period, products will be available at a 20% discount only at the New Stand Tokyo store.

Period: March 18 (Mon) - March 29 (Fri)
Business Hours: 12:00-19:00 (Closed on Saturdays, Sundays, and public holidays)

・・・

We look forward to welcoming you until the last day, as a place where you can easily pick up femtech items and relieve any physical and mental discomfort.

We are also preparing plans for after the closure, so please look forward to further updates.
We appreciate your continued support for fermata.

fermata