Received the Figaro Japon "Business with Attitude" Award
fermata's Amina Sugimoto (CEO) and Hiroko Nakamura (CCO) Selected as First Japanese Recipients
On November 30, 2021, Amina Sugimoto, Representative Director and CEO of fermata Inc., and Hiroko Nakamura, Co-founder and CCO, were selected as the first Japanese recipients of the FIGARO japon "Business with Attitude" Award.
This award is a historic business prize celebrating female entrepreneurs, originating from the women's magazine "Madame FIGARO." It recognizes female leaders who bring innovation to society with new ideas and a vision for the future.
Recognition for the Challenge of Turning Taboos into Excitement
fermata has taken on the challenge of creating and expanding the FemTech market, which was not yet widely recognized in Japan.
This award is a result of fermata's efforts to shed light on women's health issues that have been considered taboo, such as menstruation, menopause, fertility, and sexual wellness. They have confronted the structure where "unspoken problems do not become markets" and have promoted social implementation.
Amina's Award Comment
"Thank you for choosing us as the first Japanese recipients of this historic French business award. I am very happy that the focus was placed on the two founders, not just one CEO. As the name of the award suggests, we will continue to work together as a team, never forgetting our initial passion, to turn 'taboos into excitement'."
Hiroko Nakamura's Award Comment
"Thank you very much for this prestigious award. The recommendations and reviews from the esteemed individuals are a great encouragement and a sobering experience. We will continue to work together as a team to deliver excitement through collaborations with individuals, companies, and society in various ways."
What is FIGARO japon?
"FIGARO japon" was launched in 1990 as the Japanese edition of "Madame FIGARO," a women's magazine published by the French daily newspaper "Le Figaro." Based on the theme of "Art de Vivre," it is a media that transmits content enriching daily life, including fashion, beauty, culture, and lifestyle.
First Business with Attitude Award Recipient Issue: FIGARO japon January 2022 (No. 547)
Future Outlook
fermata will continue to aim for a society where women's health is not separated as "something special" but can be addressed with peace of mind as an extension of daily life.
We will continue to work on expanding the FemTech market, creating new values, and building a society where everyone can live easily.
*Information source: FIGARO japon Business with Attitude special page