Brand partnership and collaboration inquiries
FERMATA BRAND PARTNERSHIP
Turning“It can’t be helped” into “I can choose”in the market, together.
From regulatory affairs to sales and user feedback. As a non-manufacturer, fermata stands on the side of brands, connecting the path for women’s health brands from Japan and around the world to reach Japanese consumers.
View our business model ↓
3types of manufacturing and sales licenses (cosmetics, quasi-drugs, and Class II medical devices)
4cases of contributing to the creation of general names for general medical devices
64brands selected from Japan and around the world
01BUSINESS MODEL
Creating conditions for products to sell,and placing them where they will be chosen.
From market entry support and the multi-brand e-commerce platform “fermata store” to corporate and consumer touchpoints, you can select and request only the services you need from our six business areas that connect these three stages.
Making Products Ready for Sale in Japan
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01Regulatory Affairs and Market Entry Consulting
Product classification determination, applications and notifications, review of labeling and advertising expressions, and design of entry strategies including pricing and sales channels.
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02Contract Manufacturing and Sales Representative (MAH)
We take on the role of the manufacturing and sales representative required for sales in Japan and manage quality and safety control.
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03Import and Domestic Distribution Support
We set up operations from import, receiving and inspection, storage and inventory management, shipping and delivery, to handling returns.
Selling
04
fermata store
Multi-brand sales platform
An e-commerce platform for women’s health that brings together information, products, manufacturers, and people. We work with you to create sales pages that accurately convey the brand’s background and the product’s value to Japanese consumers.
- Browse and compare alongside other brands
- Drive traffic from stores, events, and referrals
- Confirm user reactions with data
Expanding Reach
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05Corporate Wellness Solutions
We allow people to actually experience and learn about products through training, exhibitions, and employee benefits programs at companies, local governments, and educational institutions.
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06Conception-and-Delivery Support Service “NESTLY”Coming Soon
We propose products tailored to each individual through personalized support in collaboration with registered dietitians and midwives.
We take the user feedback and sales reactions obtained in STEPS 2 and 3 and apply them back to STEP 1 to improve messaging and support the launch of the next product in Japan.
WHY FERMATA
Connecting Japanese expansionfrom the brand’s perspective.
We are neither a retailer nor a consulting firm alone. We hold the license, sales channels, and consumer touchpoints within a single team.
Because we are not a manufacturer,
we are impartial
We are not a retailer selling our own products. We handle domestic and international brands side by side and introduce them in a way that is easy for consumers to choose.
We hold our own licenses
As a manufacturing and sales representative, we can manage quality and safety control in Japan. You can proceed from regulatory affairs to sales through a single point of contact.
Cosmetics Manufacturing and Sales License (13C0X11767)
Quasi-Drug Manufacturing and Sales License (13D0X10536)
Class II Medical Device Manufacturing and Sales License (13B2X10428)
We have helped
create the system itself
We have engaged in ongoing dialogue with the government regarding products that did not yet have a category in Japan and have contributed to the creation of four general names for general medical devices.
02CASE
Creating a new category in Japanwith kegg.
Regarding the “kegg” (cervical mucus monitor) device for fertility support that was sold overseas, we supported everything from clinical research to the creation of a new general name, notification, and sales. Together with the brand, we created a category that did not yet exist in Japan.
Starting with the creation of the general name “Home Cervical Mucus Monitor.”
- 2021 Began clinical research with the University of Tokyo Hospital and Hamada Hospital
- 2023.07 General name “Home Cervical Mucus Monitor” created
- 2024.02 Notified as a general medical device, enabling domestic sales
- 2025– Established a sales system in Japan through fermata
03FOR BRANDS
From planning to post-sales,through a single point of contact.
You can consult us whether you are still deciding how to expand in Japan or are at the stage where you want to expand sales of products already on sale.
Want to enter the Japanese market
We will organize everything from market understanding, localization, regulatory affairs and labeling, import, storage, distribution, to sales, according to your current level of preparation.
Common combinations01 Regulatory Affairs and Market Entry + 02 Contract MAH + 03 Import and Distribution → 04 fermata store
02For domestic brandsWant to expand sales channels and touchpoints
We will consider expansion methods that suit your brand, such as opening a store on fermata store, corporate adoption, exhibitions and events, and joint projects.
Common combinations04 fermata store + 05 Corporate Wellness (Training, Exhibitions, Employee Benefits)
04PROCESS
From consultationto the start of sales and collaboration.
Select the support you need from our six business areas and proceed according to your brand’s current status.
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01CONSULT
Inquiry and Hearing
We will ask about your brand, products, target countries, level of preparation, and desired initiatives.
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02REVIEW
Product and Document Review
We will review product characteristics, safety, quality, regulatory affairs and labeling, and logistics conditions.
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03PROPOSAL
Expansion Method Proposal
We will propose the necessary combination of business areas, as well as the process and schedule.
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04PREPARE
Sales and Operations Preparation
We will prepare procedures, product information, inventory and shipping systems, sales pages, and experience design.
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05GROWTH
Launch and Improvement
We will continuously improve based on user feedback and sales reactions.
05BEFORE CONTACT & FAQ
Please let us knowat the time of consultation
It is not a problem if you do not have everything ready. Please share what you can.
- Brand and company overview
- Product and service overview
- Current sales countries and sales status
- Desired store opening and collaboration details
- Regulatory affairs and quality-related documents
- Desired timing and logistics conditions
Frequently Asked Questions
Can international brands also consult with you?
Yes. You can consult us about everything from considering entry into the Japanese market to regulatory affairs and labeling, manufacturing and sales representatives (MAH), warehouses and logistics, and sales.
What is a manufacturing and sales representative (MAH)?
It is an entity responsible for the quality and safety management of products required to sell cosmetics, quasi-drugs, medical devices, etc. in Japan. fermata can take on the role of the manufacturing and sales representative on behalf of international brands without a base in Japan.
Can I request only some of the services?
Yes. You can select and request only the services you need, such as regulatory affairs consulting only, opening a store on fermata store only, or logistics only.
Can I consult about everything from delivery to the warehouse to shipping?
Yes. You can consult us about operations including receiving, inspection, storage, inventory management, shipping, delivery, and returns.
Can I consult about products still under development?
Yes. You can consult us from the planning, product development, and market consideration stages.
LET'S TALK
Take the next step in the Japanese marketwith fermata.
Please tell us about your brand's background, products, and current considerations.
We will work together to determine the appropriate process from our six business areas.