Brand partnership and collaboration inquiries

FERMATA BRAND PARTNERSHIP

Transforming "unavoidable"into "a choice."Together.

From regulatory affairs and sales to user feedback. As a partner, rather than a manufacturer, fermata acts on behalf of your brand to build the path for women's health brands—both domestic and international—to reach consumers in Japan.

View our business model ↓
Entrepreneurs and partners from Japan and abroad gathered at Femtech Fes!
ENTERSELLREACH

3typesMarketing authorization (Cosmetics, Quasi-drugs, Class II Medical Devices)

4casesContributed to the creation of general names for general medical devices

53brandsHand-picked selection from Japan and abroad

01BUSINESS MODEL

fermata's Business Model

Creating a state of readiness,becoming a preferred destination.

With six businesses spanning three stages—market entry support, our multi-brand e-commerce site "fermata store," and connections to corporations and consumers—you can choose only the support you need.

STEP 1

Ready for the Japanese Market

  1. 01Regulatory & Market Entry Consulting

    Product classification determination, applications/notifications, verification of labeling and advertising claims, and entry strategy design including pricing and distribution channels.

  2. 02Contract Marketing Authorization Holder (MAH)

    We act as the Marketing Authorization Holder required for sales in Japan, managing quality and safety.

  3. 03Import & Domestic Logistics Support

    We manage all operations including imports, receiving, inspections, storage, inventory management, shipping, and returns.

STEP 2

Selling

04

fermata store

Multi-brand sales platform

An e-commerce hub for women's health where information, products, brands, and people converge. We work with you to create product pages that accurately convey your brand's story and product value to Japanese consumers.

  • Display alongside other brands for comparison
  • Drive traffic from physical stores, events, and referrals
  • Verify user reactions through data
STEP 3

Expanding Your Reach

  1. 05Corporate Wellness Solutions

    Introduce and demonstrate products through corporate training, exhibits, experiential sessions, and employee benefits programs.

  2. 06"NESTLY" Fertility Journey Service Coming Soon

    Suggest products tailored to each individual through guidance provided in collaboration with nutritionists and midwives.

↺Feedback loop.

We feed user feedback and sales data from Steps 2 and 3 back into Step 1 to improve messaging and inform the launch of future products in Japan.

WHY FERMATA

Acting as your brand,connecting your Japanese expansion.

We are neither just a retailer nor a consultancy. We are a single team providing the necessary permits, sales channels, and consumer touchpoints.

01

Not a manufacturer,
ensuring neutrality

We are not a retailer focused on selling our own products. We treat all domestic and international brands equally, introducing them in a way that is easy for consumers to choose.

02

Holding our own permits

As a Marketing Authorization Holder, we manage quality and safety in Japan. You can streamline your entire process from regulatory affairs to sales through one point of contact.

Cosmetics Marketing Authorization (13C0X11767)
Quasi-drug Marketing Authorization (13D0X10536)
Class II Medical Device Marketing Authorization (13B2X10428)

03

Building the system
from the ground up

For products that do not yet have a category in Japan, we engage in dialogue with authorities and have contributed to the creation of four general names for general medical devices.

02CASE

Case Study

Creating a new category in Japanwith kegg.

For the fertility device "kegg" (cervical mucus monitor) sold internationally, we handled everything from clinical research and the establishment of a new general name to registration and sales. We built a category that didn't exist in Japan alongside the brand.

Newcategoryfor Japan.

Starting from the creation of the general name "Home cervical mucus monitor."

  • 2021Started clinical research with the University of Tokyo Hospital and Hamada Hospital
  • 2023.07General name "Home cervical mucus monitor" newly established
  • 2024.02Registered as a general medical device, enabling domestic sales
  • 2025–Building a sales structure in Japan through fermata
Consult about expanding to Japan →

03FOR BRANDS

For Brands

One point of contact,from conception to post-sales.

Whether you are still determining how to expand into Japan or are looking to scale products already on the market, we are here to help.

01International Brands

I want to enter the Japanese market

We organize everything based on your current readiness: market understanding, localization, regulatory/labeling, imports, storage, distribution, and sales.

Common combination01 Reg & Market Entry + 02 MAH Contract + 03 Import/Logistics → 04 fermata store

02Domestic Brands

I want to expand my sales and reach

We explore expansion methods tailored to your brand, such as opening a store on the fermata store, corporate partnerships, exhibits, events, and co-creation projects.

Common combination04 fermata store + 05 Corporate Wellness (Training, Exhibits, Benefits)

04PROCESS

Process

From inquiry tosales and collaboration.

Choose the necessary support from our six business areas and proceed according to your brand's current stage.

  1. 01CONSULT

    Inquiry & Hearing

    We learn about your brand, product, target countries, preparation status, and desired initiatives.

  2. 02REVIEW

    Product & Material Review

    We verify product features, safety, quality, regulatory/labeling compliance, and logistics requirements.

  3. 03PROPOSAL

    Proposal for Expansion

    We propose the combination of services, process, and timeline required for your success.

  4. 04PREPARE

    Sales & Operational Setup

    We finalize procedures, product information, inventory/shipping systems, sales pages, and customer experience design.

  5. 05GROWTH

    Launch & Improvement

    We continuously optimize based on user feedback and sales reactions.

05BEFORE CONTACT & FAQ

Please provide informationwhen inquiring

It's okay if you don't have everything ready. Please share as much as you can.

  • Brand/Company Profile
  • Product/Service Overview
  • Current sales countries and status
  • Desired store opening/collaboration details
  • Status of regulatory/quality-related documents
  • Desired timeline and logistics requirements

FAQ

Can international brands inquire?

Yes. You can consult with us on everything from evaluating Japanese market entry to regulatory/labeling compliance, Marketing Authorization Holder (MAH) services, warehousing/logistics, and sales.

What is a Marketing Authorization Holder (MAH)?

An entity responsible for quality and safety management, required to sell cosmetics, quasi-drugs, or medical devices in Japan. We can act as the MAH on behalf of international brands that do not have a presence in Japan.

Can I request only a portion of your services?

Yes. You can choose to use only specific services, such as regulatory consultation, opening a store on fermata store, or logistics.

Can you handle everything from warehouse delivery to shipping?

Yes. We can handle operations including receiving, inspection, storage, inventory management, shipping, delivery, and returns.

Can I inquire about products still in development?

Yes. You can consult with us from the planning, product development, and market study stages.

LET'S TALK

Take the next step in the Japanese marketwith fermata.

Please tell us about your brand's story, product, and current situation.
We will work together to determine the best approach from our six business areas.

Inquiry for Brand Entry & Collaboration → View corporate services →