[September is Disaster Preparedness Month] #PeriodProductsInDisasterBags – Review your personal emergency supplies –

September is Disaster Preparedness Month every year.
When thinking about what you need at an evacuation center, clothes, food, and water come to mind, but what is often forgotten are items needed during menstruation. The stock at evacuation centers is not always sufficient.

This time, we have compiled information you should know about disaster preparedness and menstruation. Let's think together about what you need!

Do you have a "disaster preparedness kit" at home in case of a disaster?

A survey conducted by fermata on social media revealed that over 70% of people do not have "menstrual products" prepared. How about you?

A. For those who are prepared (and have menstrual products)
→ Please read "News from fermata store"

B. For those who are prepared (but do not have menstrual products)
→ Please read "About local government disaster stockpiles"

C. For those who are not prepared
→ Please read "About disasters in Japan"

Japan is a disaster-prone country. Due to its topographical, geological, and meteorological characteristics, it is vulnerable to disasters and faces extremely harsh natural conditions.

It is important to be aware of the possibility of disasters and to be well-prepared on a daily basis.

*1 Source: Policy Information 10 Disaster Prevention and Mitigation / Ministry of Land, Infrastructure, Transport and Tourism

Do you know what and how much each local government stockpiles?

In about 60% of local governments nationwide, there are no female disaster management officials. Compared to local governments where the percentage of women in disaster management departments is 10% or more, local governments without female staff tend to have less stockpiling of items such as women's underwear, sanitary products, baby bottles, and diapers. *2

Furthermore, in one local government, for an evacuation center expected to accommodate up to 800 people, only two packs of 36 sanitary pads were stored (as of May 2022) *2, indicating that even if stockpiled, the quantity may be insufficient.

The preparations made by local governments are only for emergencies, and they do not necessarily cater to preferences like texture or shape, nor to individual conditions, and the numbers are limited.

Not everyone needs the same things, so make preparations that suit you. *3

Sources:
*2 [Details] Disaster Management Officials "Zero Women" in 60% of Local Governments Nationwide - NHK
*3 Disaster Preparedness Q&A - Cabinet Office Disaster Management Information Page

Consider what would be useful in a disaster-stricken area and prepare accordingly. We've compiled a list of helpful items, so check it out!

For those wondering what kind of menstrual products people are preparing, we'll show you the contents of Lia's disaster preparedness bag. If you haven't prepared a disaster preparedness bag yet, please use this as a reference!

In the newsletter delivered with purchases from our online store, we also introduce other members' disaster preparedness bags!
You can also get the newsletter by visiting fermata store in Tokyo or Osaka.
(The newsletter introducing the contents of the disaster preparedness bag will be distributed only in September)

Thank you for reading to the end.

fermata hopes that Disaster Preparedness Month will be an opportunity for more people to think about disaster preparedness and menstruation.

Therefore, we will send a 20% off coupon for menstrual products* (absorbent panties, menstrual cups) to those who share this content on social media. Please use it to stock up on menstrual products.

【Coupon distribution conditions: Either ① or ②】
① Share the announcement posted on fermata's official social media (Insta / twitter)
② Post your thoughts or feedback on this article with the hashtag #防災バッグに生理グッズを (#menstrualproductsindisasterbag)
*If posting on Instagram, please mention @hello_fermata in either a story/feed post (including reposts)

We will send you a coupon code via DM within 3 business days.
*Please ensure your account is public and accepts DMs to receive the coupon.

【Coupon Conditions】
20% discount on eligible products
One use per person (valid until Friday, 9/30)
*Limited to 3 items per person.
Distribution period: 9/1 (Thu) ~ 9/14 (Wed)

Click here for a list of eligible products

*Some products are not eligible

【fermata Recommended Items】

Bé-A Signature Shorts

With an absorption capacity of approximately 125ml, these shorts have particularly high absorbency and cover up to the back of the buttocks. The stomach area is designed for warmth, making them suitable for use as a belly band. Recommended for those who want something that doesn't easily reveal it's women's underwear in places where privacy is limited.

Bé-A Signature Shorts

¥7,700 (20% off: ¥6,160)

Hogara Organic Cotton Absorbent Briefs

These also have an absorbent layer that extends to the back of the buttocks, absorbing approximately 40ml. The body is made of 94% cotton stretch material, offering a pleasant feel against the skin, which is a great advantage for sleeping or prolonged use.

Hogara Organic Cotton Absorbent Briefs

¥5,390 (20% off: ¥4,312)

Lunette Menstrual Cup

In preparation for a prolonged evacuation, it's convenient to have a compact, reusable menstrual cup along with sanitary pads. The Lunette Cup also comes with a mini pouch for storage.

Lunette Menstrual Cup

¥4,620 (20% off: ¥3,696)

・・・

Thank you for reading to the end!

We hope this exhibition encourages you to review or prepare your own disaster preparedness supplies!

Additionally, fermata stores in Tokyo and Osaka are holding an exhibition until September 14th (Wed) that includes the contents of this article, as well as useful tips and more detailed information on disaster preparedness. Please feel free to visit us.