A special feature on the latest global femtech products available in Japan

The "Femtech Fes! 2022" to be held in October will bring together approximately 170 femtech products. Of these, about 80% are from overseas companies. Many of the latest products not yet available in Japan will also be on display, allowing you to directly experience new options you've never seen before, while reading the stories behind their development.

But actually, some items can already be purchased from Japan! This time, we'll introduce global femtech products that have newly arrived in Japan since 2019 through fermata. We're sure this will make Femtech Fes! 2022 even more exciting!

2020

September
Medication Reminder Device "Popit Sense" - Popit
Finland

Popit Sense - Popit

¥7,500

This smart reminder prevents you from forgetting to take low-dose birth control pills and other medications. Attach the device to your pill pack, and it detects the sound and vibration when you remove a pill. If it doesn't detect a pill removal (meaning you've forgotten to take it), it sends a notification via a dedicated app.

If you take low-dose birth control pills, have you ever panicked because you forgot a dose due to a change in your schedule? This item helps solve that problem.

2021

April
"Kegelbell" - Kegelbell
USA

Kegelbell

¥15,400

This item is designed for pelvic floor muscle training three times a week (5 minutes per session). With three types of weights and two main body parts, you can customize the training level from 30-250g.

Kegelbell was created when the founder's mother underwent pelvic floor muscle surgery. The design, which allows weights to be attached separately from the insertion part, was conceived to enable busy women to train efficiently without needing to dedicate time to daily Kegel exercises.

June
Fertility Support Item "FERTI·LILY Cup" - FERTI·LILY
Netherlands

FERTI·LILY Cup

¥4,950

For couples trying to conceive. Worn after intercourse, it helps reduce sperm leakage and increases the amount of sperm reaching the cervix. It is designed for comfortable use at home and to not interfere with the atmosphere of intimacy.

When couples want to have children, we feel there are still not many options for what they can do themselves. The FERTI·LILY Cup was also born from the founder's own difficult experience with fertility treatment with her partner. We hope that as such items become more widespread, new ideas for products and services will emerge.

July
Smart Vibrator "Lioness" - Lioness
USA

Lioness

¥24,750

The sensor built into the device measures vaginal contractions and records them as a graph in the dedicated app. Experiment with different situations, locations, and times – after drinking coffee, with your favorite aroma diffused – to explore the conditions and points that bring you pleasure.

Liz, the founder of Lioness, grew up in the conservative American Midwest, where there were no adults who would answer her questions about sex as a child. Lioness was developed with the desire for women, for whom orgasm can be less visible, to further self-explore and learn about their own preferences and bodies. Fermata resonated with this sentiment.

November
Absorbent Nursing Bra "Leakproof Bra" - Belly Bandit
USA

Leakproof Bra - Belly Bandit

¥6,600

This nursing bra has an absorbent function in the cups, allowing it to be used in place of breast pads. It is wireless and seamless, designed with hooks on both sides for one-handed detachment during nursing. Belly Bandit was founded by three sisters when one of them struggled with her postpartum body shape.

In the past few years, many brands of absorbent underwear have emerged in Japan, and absorbent bras are also slowly increasing. We believe there are still many items, like the Leakproof Bra, that are not made with entirely new technology or machinery, but rather utilize highly absorbent fibers that haven't been widely commercialized until now.

2022

February
Menstrual Cup "Lunette Cup" - Lunette
Finland

Lunette Cup

¥4,620

Colorful menstrual cups available in two sizes and softness levels. In 2022, Lunette was appointed an official menstrual cup partner of the United Nations. They are distributed to countries and refugee camps where access to menstrual products is often limited, through "Dignity Kits" (free menstrual product sets) and other UN programs.

The Lunette Cup is widely used by teenagers to mothers who have given birth, in its home country of Finland and other nations. We hope that many people will come to know about menstrual cups as an option for menstrual products, especially for those with jobs that keep their hands busy for long periods, when bathing with children, or when playing sports or participating in club activities!

August
Hands-Free Breast Pumping Support "Lilu Pumping Bra" - Lilu

Lilu Pumping Bra

¥24,750

When daily pumping is difficult or your breasts are painfully engorged, the electric cushions inside the bra gently compress your breasts, mimicking hand massage. Created by two engineers who saw friends and acquaintances struggling with postpartum pumping, it's designed based on hand movements recommended by lactation experts such as midwives.

Breast pumping is performed when direct breastfeeding is difficult, when delivering breast milk to hospitalized babies, or as self-care when breast engorgement persists after breastfeeding.

After a difficult birth, some may find it challenging to pump effectively by themselves soon after discharge. We hope Lilu can be an ally in such times.

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Were there any products that caught your interest?

You can also read more detailed brand stories via the links on each page of our BRAND LIST.

Click here for details and ticket applications for Femtech Fes! 2022