fermata Amina and Hiroko Nakamura Win Figaro Japon Business with Attitude Award

　

photography: Sodai Yokoyama

　The Madame Figaro Japon Business with Attitude Award was established to support female entrepreneurs with innovative ideas. It is an award that celebrates women who create innovation in business with a vision for the future and new ways of thinking. This award, which is held by Madame Figaro in France and attracts attention with comments from prominent judges from various fields each time it is announced, has selected four groups and six individuals, including Amina and Hiroko Nakamura, as the first recipients in Japan.

　This award recognizes their efforts to address issues and values that were previously considered taboo, and to pioneer and lead the femtech market in Japan with the aim of creating a society where everyone, especially women, can live more comfortably.

　fermata will continue to strive for a society where everyone can live comfortably, and to expand the femtech market and create new values.

■Madame Figaro Japon Business with Attitude Special Page
https://madamefigaro.jp/society-business/business-with-attitude/

■Amina's Award Comment
Thank you for choosing me as one of the first recipients in Japan of this historic French business award. I am also very happy that the focus was on the two co-founders, not just one CEO. The name "Business with Attitude" has also been well received by those around me as fitting fermata's initiatives! As the name of the award suggests, we will continue to work together as a team to transform "taboos into excitement" without forgetting our original intention, and we appreciate your continued support.

■Hiroko Nakamura's Award Comment
Thank you very much for this prestigious award. I am very happy to receive recommendations and comments from such respected individuals, and it makes me feel even more committed. We will continue to collaborate with individuals, companies, and society in various ways to deliver excitement as a team.

■What is "Madame Figaro Japon"?
Launched in 1990 as the Japanese version of "Madame FIGARO," a women's magazine published by the French daily newspaper "Le Figaro." With the theme of "Art de Vivre," it provides information that brings richness and happiness to daily life through a wide range of content including fashion, beauty, travel, culture, and lifestyle. Through the monthly magazine "Madame Figaro Japon," released on the 20th of every month, and the website "madameFIGARO.jp," it supports women who live beautifully and powerfully in modern society.

First Business with Attitude Award Winners Issue
Madame Figaro Japon January 2022 Issue / No.547 Released November 19, 2021, published by CCC Media House
https://madamefigaro.jp/

 

■Press Release regarding this matterhttps://prtimes.jp/main/html/rd/p/000000019.000053409.html