Partnering with WTFC to launch a creative team that will support companies venturing into the FemTech field
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fermata Inc. (Minato-ku, Tokyo; Representative Director: Amina Sugimoto; hereinafter "fermata"), a company engaged in resolving and supporting women's wellness issues, has formed a business alliance with WTFC Inc. (Minato-ku, Tokyo; CEO: Daiji Yoshida; hereinafter "WTFC"), which provides all-encompassing creative solutions through co-creation, to launch the "Femtech Creative Unit."
About the launch of the unit
fermata, whose mission is to visualize and commercialize women's potential health needs through technology, has formed a business alliance with WTFC, a CO-CREATION UNIT that designs comprehensive creative solutions through co-creation, leveraging its strengths in ideas and feasibility.
As part of this alliance, we have launched the "Femtech Creative Unit" to produce projects in the femtech and wellness fields for manufacturers, advertising agencies, general trading companies, and more. We will accompany projects through all stages, from market research to planning and implementation, and even the assignment and matching of various partners. We will provide a support system for companies challenging initiatives related to women's health issues, ensuring they don't give up due to "lack of precedent," and thus contribute to further market revitalization.
The two companies have collaborated in the past, operating "New Stand Tokyo," a general store for the future, and "Femtech Fes!," one of the world's largest femtech events. By forming this unit, we will be able to offer a wider range of proposals and seamless information sharing.
What the "Femtech Creative Unit" can do
We will support companies throughout all stages of their projects in the femtech and wellness sectors.
For example...
・Planning and development of femtech-related products
・Support for in-store sales of femtech-related products
・Branding in the femtech and wellness sectors
・Promotion & PR in the femtech and wellness sectors
In addition, we will support companies with various solutions such as event planning and implementation, and corporate matching.
＜Examples of business areas＞
Business and consulting services for femtech companies (fermata)
Market research / Product planning and development support / Pharmaceutical affairs, import operations / Sales support / PR and marketing / Introductions to various stakeholders, etc.
Communication services (WTFC)
Branding / Creative planning / Activation planning, etc.
Comments on the launch of the "Femtech Creative Unit"
＜WTFC＞
WTFC continues to strive to open up new possibilities for companies, brands, and society through co-creation with diverse partners. As a co-creation hub, we operate WHEREVER, a co-working building where creators gather. We also co-operate New Stand Tokyo, a future general store, with fermata and Whatever.
The newly launched Femtech Creative Unit is a unit that supports the femtech businesses of domestic and international companies. We consistently support businesses from start to finish, from strategy formulation to communication planning and execution. By seamlessly connecting what was once disconnected, new value is born, and what was thought to be impossible takes shape. We look forward to the new value and unseen landscapes created by this new connection, the Femtech Creative Unit, and will create communication that is rooted in the human heart, beyond economic value.
Daiji Yoshida, CEO, WTFC Inc.
＜fermata＞
At fermata, our goal is to create a femtech market in Japan and Asia, and since our founding in 2019, we have been supporting the businesses of both domestic and international companies. During this time, we have received requests for large-scale promotions and visual development that we alone could not handle, and each time we have teamed up with WTFC. This partnership is merely a more official announcement of that collaboration, and the entire fermata team has full confidence in them as a partner.
Since 2022, fermata's headquarters have also moved to WHEREVER, operated by WTFC. The physical and emotional distance has shortened, making smooth collaboration easier. We aim for a partnership that, when we look back in the future, we can say was a big step for the femtech market in Japan and Asia. Please feel free to contact us!
Amina Sugimoto, CEO, fermata Inc.
Business Cases
■T-Gaia Corporation "FEMTECH LAB"
(Communication Strategy / In-store Sales to Performance Measurement)
A salon-style femtech POP-UP STORE, themed "Lightening women's hearts and bodies," was temporarily opened at Sunshine City in Ikebukuro. We supported the planning, selection of femtech products, and training of sales staff, and were responsible for the store's concept development, logo development, and creative design.
■Takarajimasha, Inc. "Future Hunt Box"
(Femtech-related product planning, development, production, promotion & PR)
A special box filled with femtech items was released on International Women's Day, March 8th. We jointly planned this with Takarajimasha, Inc., and were responsible for setting the theme and selecting femtech products, contacting partner companies, developing the logo and creative design, PR, and overall production. It was sold at "New Stand Tokyo," a future general store operated by the Femtech Creative Unit.
■fermata Inc. "Femtech Fes! 2022"
(Event Operation)
An exhibition and experiential event for femtech products and services. As a unit, we were responsible for the operation within the venue (Roppongi Academyhills). It garnered international attention as "the world's largest femtech event."
About WTFC Inc.
A CO-CREATION UNIT that designs comprehensive creative solutions through co-creation, leveraging its strengths in ideas and feasibility. Established through a joint investment by Tohoku Shinsha (https://www.tfc.co.jp/) and Whatever (https://whatever.co).
Location: WHEREVER 5F, 7-2-8 Roppongi, Minato-ku, Tokyo
Representative: Daiji Yoshida (Tohoku Shinsha), CEO
Established: August 5, 2019
Corporate Website: https://wtfc.jp/
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C O N T A C T
For business inquiries, please contact us here.
MAIL：contact@fcunit.jp