Limited-time pop-up shops to open at Isetan Shinjuku and Ginza Mitsukoshi
For three weeks from February 24th, "fermata POP UP SHOP," the first dedicated pop-up shop for "fermata store," will open at Isetan Shinjuku and Ginza Mitsukoshi.
First Round: Cycle in Isetan Shinjuku (February 24th - March 2nd)
Second Round: Discover in Ginza Mitsukoshi (March 3rd - March 16th)
We hope that by learning about new options for concerns that have traditionally been taboo, such as menstruation, pregnancy, postpartum, and menopause, people of all ages, genders, and lifestyles will be able to reflect on and understand their own bodies.
Pop-up Themes: "Cycle" & "Discover"
[fermata POP UP SHOP "Cycle" in Isetan Shinjuku]
Under the theme "Cycle," we have curated items focusing on the various transformations and cycles that affect the mind and body.
・Location: Isetan Shinjuku Main Building B2F Beauty Apothecary (3-14-1 Shinjuku, Shinjuku-ku, Tokyo)
・Period: February 24, 2021 (Wednesday) - March 2, 2021 (Tuesday)
[fermata POP UP SHOP "Discover" in Ginza Mitsukoshi]
Under the theme "Discover," we will present items that offer an opportunity to discover new choices and values.
・Location: Ginza Mitsukoshi Main Building 7F GINZA Stage (4-6-16 Ginza, Chuo-ku, Tokyo)
・Period: March 3, 2021 (Wednesday) - March 16, 2021 (Tuesday) *Ends at 6 PM on the last day
*Business hours are subject to the respective department stores' hours.
*Event details may be changed or canceled due to circumstances. We appreciate your understanding.
Receive a "Body Reflection Diary" when you spend 8,800 yen or more.
The "Body Reflection Diary" was created with the hope that people would develop the habit of paying attention to the small changes in their bodies, or the "fluctuations" in their physical condition.
Customers who spend 8,800 yen (including tax) or more in the store will receive one diary.
We look forward to seeing you, whether alone or with friends and family!
Update: 4/20
We have also been featured in numerous media outlets!
・Fashionsnap.com "Femtech Specialty Store Holds First Pop-up, Opens at Isetan Shinjuku"
・Numero "Femtech Specialty Store's Pop-up Shop, First Held at Isetan Shinjuku"
・Biglobe Beauty "Popular Femtech Products Also Available. Event Addressing Women's Unique Concerns Held at Isetan Shinjuku"
・Harumari Tokyo "If you want to "actually try it out," now's the time! Hack your period life at popular department stores"
・UNICORN "Cutting-edge Femtech Goods POP UP. Check them out in person at Ginza Mitsukoshi!"
・TABI LABO "Femtech Specialty Online Shop "fermata" at Isetan Shinjuku and Ginza Mitsukoshi!"