Absorbent shorts galore in Nogizaka! Femtech Fes! Absorbent Shorts Lab to be held
The "Absorbent Underwear Lab" exhibition will be held at "New Stand Tokyo" in Nogizaka, Tokyo, from Thursday, July 21 to Monday, July 25, 2022!
"Absorbent underwear" has rapidly increased in brand numbers over the past few years as a new option for menstruation. Recently, various designs and absorbencies have emerged, including stylish lace types, thong (T-back) types that are less likely to show through thin clothing, and boxer types that offer peace of mind even during sleep. Many people may be wondering, "Which one should I buy?" for their second or third pair of absorbent underwear.
On the other hand, we also hear from many people who are hesitant to take the first step due to concerns such as "I don't understand how it absorbs and I'm anxious" or "I'm worried if it will really prevent leaks."
That's why we're holding an exhibition again this year where absorbent underwear will be gathered in one place!
Here are three appealing aspects of this year's "Absorbent Underwear Lab".
① Exhibition (*Reservation required)
The "Absorbent Underwear Exhibition," which was very popular last year, has been significantly upgraded. Not only can you actually pick up and compare the materials and sizes of absorbent underwear, but there's also an experience corner where you can compare absorbency. You can also try on and purchase selected brands of absorbent underwear on the spot, making it an even more fulfilling experience!
▼List of Exhibiting Brands

*Photos from last year's venue (Click here for details of last year's event)
② Underwear briefing by fermata members
At the beginning of each entry slot, fermata members will introduce:
・How to use absorbent underwear
・Introduction of exhibiting brands
・How to navigate the venue and highlights
If you want to listen to a detailed explanation, please visit at the following times!
⏰Briefing session start times by fermata members⏰
12:15~ / 13:15~ / 14:15~ / 15:45~ / 16:45~ / 17:45~
③ Gift bag for early birds!
We will present a special gift bag filled with femtech items on a first-come, first-served basis for visitors. (While supplies last)
▼Gift bag contents here

・Washing powder (menstrual blood detergent) *sample size 〈Girls Leap〉
・Inclear 2.9g full size 〈Hanamisui〉
・Active Moisture Gel full size 〈VAGIVITAL〉
【Event Details】
Femtech Fes! Absorbent Underwear Lab Supported by NEW STAND TOKYO
Period: July 21 (Thu) - 25 (Mon), 2022
Time: 12:00 PM - 7:00 PM *Last entry at 6:00 PM
Location: fermata store in New Stand Tokyo (WHEREVER 2F, 7-2-8 Roppongi, Minato-ku, Tokyo)
【Infection Control Measures for the Exhibition】
・To prevent the spread of infection, all visitors will be asked to have their temperature checked and sanitize their hands with alcohol at the entrance. Visitors who have not pre-registered will be asked to provide their contact information.
・Entry will be denied to individuals with a body temperature of 37.5 degrees Celsius or higher. We appreciate your understanding.
・We ask for your cooperation in wearing a mask when visiting.
▼Click here to apply for tickets
