Feminine Care for Yourself | Self-Care as a Reward

A gift for myself

Femtech formyself.

Not just for someone else, but for you, today.

In your busy daily life, do you find yourself putting your own body and feelings on the back burner? From menstruation, sleep, and menopause to sexual wellness, this is a page to help you choose the self-care that you need right now.

for me, today.

You deserve care, too

Choose what you need right now,
for yourself, by yourself.

Treats aren't just for when you've worked hard. Whether you're feeling a bit tired, noticing changes in your body, or just having an ordinary day, taking time for yourself and choosing what's right for your current needs is a form of vital self-care.

Choose by how you feel

Choose by mood or lifestyle.

Use how you are feeling now or what kind of time you want to spend as a guide to help you choose.

A moment for myself

Gift yourself on days like these.

You don't need a special reason. Any day you turn your attention to your body and feelings is the right time to choose self-care.

01

After a streak of busy days

If you feel like you aren't getting enough rest, pick up an item to make your usual evening a little more comforting.

02

When you feel changes in your body

Whether it's your period, menopause, dryness, or leaks, discover new care when you notice differences from your usual self.

03

When you want to try something new

Use this as a starting point to try the femtech or self-care you’ve been curious about, at your own pace.

04

On any ordinary day

Don't wait for an anniversary or a goal reached—give yourself a gift just for today.

How to choose

Three ways to choose.

If you’re not sure where to start, begin from the entrance that feels closest to you now.

Gift to myself
A|By mood

Choose by theme

Resting, comfortable periods, or navigating changes. Compare items based on the theme that matches how you feel.

Choose by mood ↑
B|By set

Start easily with a set

Combinations curated by fermata based on themes and goals. Easier to choose than individual items, and a great way to start a new routine.

Explore our bundle sets →
C|By consultation

Ask a fermata concierge

If you’re unsure about product differences or how to choose, consult us via LINE. We’ll help you find what’s right for you across all our brands.

Ask via LINE →

Give yourself permission

Making self-carea daily choice.

There isn't just one way to take care of yourself. Knowing your body. Not ignoring small discomforts. Making time to rest. Asking yourself, "What do I want?" Each of these little things is a form of self-care.

  • Re-evaluating small discomforts you've been putting up with
  • Trying out care you've been curious about
  • Prioritizing your own sensations and comfort
  • Deciding for yourself whether or not to use them

Self-care bundle sets

When in doubt,
start with a set.

For those who don't know where to start, we offer self-care sets based on different themes.

  • Sets curated by fermata based on themes and goals
  • Easier to choose than buying items individually
  • Select by theme, such as period, pelvic floor, or general self-care
  • A great introduction to new types of care

This month

Recommended
Femcare BOX

fermata proposes new sets every month, tailored to the season and current vibes.

View this month's set →

fermata curated

We select femtech and femcare products from around the world that are easy to incorporate into life in Japan.

At your own pace

You choose when and how to incorporate them.

Free shipping on domestic orders over 12,000 JPY (excl. certain areas)

Domestic shipping in Japan is free for orders over 12,000 JPY (tax incl.). Please note that there is a shipping surcharge of 700 JPY for Hokkaido and 400 JPY for Okinawa. Free shipping does not apply to international orders.

fermata Concierge (LINE)

Consult with us about product differences, how to choose, or even help with gift selection.

FAQ

Frequently Asked Questions

What should I choose as a treat for myself?
We recommend choosing based on how you feel or something in your daily life you'd like to improve. Take a look at our products through themes close to your current needs, such as fatigue, sleep, periods, dryness, leaks, or sexual wellness.
If I'm a beginner to femcare, where should I start?
You can start with items that are easy to incorporate into your daily life, such as cleansers, oils, or absorbent panties. If you want to try a few items at once, take a look at our thematic bundle sets.
How do I choose if I'm buying pleasure items for the first time?
If you're a beginner, it's safer to start with something small and simple. We recommend checking the care instructions and choosing a product that makes you feel comfortable and safe. Please stop using if you experience pain or strong discomfort while using.
Can I see the products in person before purchasing?
Yes. Some products are available to view and touch at our pop-up stores. Please check our pop-up store page for business days and event information.
Can self-care products treat physical ailments?
Self-care products are not a substitute for diagnosis or treatment by a medical institution. If you have persistent symptoms, severe pain, bleeding, or other concerning changes, please consult a doctor.
Can I get advice if I don't know which product is right for me?
Yes. You can consult with us via the "fermata concierge" on our official LINE account. If you let us know your concerns, previous products you've used, or preferences regarding size, scent, or feel, we can help guide you to the right choices.

Choose for yourself

Understand yourself,
and choose your own comfort.

You don't need a special reason to set aside time to value your body and feelings. Why not look for something that feels right for you right now?