Feminine Care for Yourself | Self-Care as a Reward
A gift for myself
Femtech formyself.
Not just for someone else, but for you, today.
In your busy daily life, do you find yourself putting your own body and feelings on the back burner? From menstruation, sleep, and menopause to sexual wellness, this is a page to help you choose the self-care that you need right now.



You deserve care, too
Choose what you need right now,
for yourself, by yourself.
Treats aren't just for when you've worked hard. Whether you're feeling a bit tired, noticing changes in your body, or just having an ordinary day, taking time for yourself and choosing what's right for your current needs is a form of vital self-care.
Choose by how you feel
Choose by mood or lifestyle.
Use how you are feeling now or what kind of time you want to spend as a guide to help you choose.

I want to rest today
Self-care isn't just about pushing through; it's also about knowing when to rest. We've gathered items to help you create a cozy night and choices to help you prioritize rest.
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Period days, on your own terms
What makes you feel comfortable during your period is unique. From absorbent panties to menstrual cups, we introduce options that fit your lifestyle.
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Make daily care a comfortable habit
For when you are concerned about dryness, stuffiness, or daily discomfort. We’ve collected items like cleansers, oils, and mists that are easy to incorporate into your daily routine.
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I want to learn more about my pleasure
Learning about your body and your senses is a key part of self-care. We introduce pleasure items and self-care practices to help you discover what feels good for you.
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At your own pace, even through changes
For when you feel changes in your sleep, mood, dryness, or hot flashes. Instead of forcing yourself to return to how you were before, we introduce care tailored to who you are now.
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Care for your pelvic floor, at your own pace
For postpartum changes, age-related changes, or light leaks during exercise or sneezing. We introduce easy-to-use pelvic floor care options you can incorporate at home.
View products →A moment for myself
Gift yourself on days like these.
You don't need a special reason. Any day you turn your attention to your body and feelings is the right time to choose self-care.
After a streak of busy days
If you feel like you aren't getting enough rest, pick up an item to make your usual evening a little more comforting.
When you feel changes in your body
Whether it's your period, menopause, dryness, or leaks, discover new care when you notice differences from your usual self.
When you want to try something new
Use this as a starting point to try the femtech or self-care you’ve been curious about, at your own pace.
On any ordinary day
Don't wait for an anniversary or a goal reached—give yourself a gift just for today.
How to choose
Three ways to choose.
If you’re not sure where to start, begin from the entrance that feels closest to you now.
Gift to myselfChoose by theme
Resting, comfortable periods, or navigating changes. Compare items based on the theme that matches how you feel.
Choose by mood ↑Start easily with a set
Combinations curated by fermata based on themes and goals. Easier to choose than individual items, and a great way to start a new routine.
Explore our bundle sets →Ask a fermata concierge
If you’re unsure about product differences or how to choose, consult us via LINE. We’ll help you find what’s right for you across all our brands.
Ask via LINE →Give yourself permission
Making self-carea daily choice.
There isn't just one way to take care of yourself. Knowing your body. Not ignoring small discomforts. Making time to rest. Asking yourself, "What do I want?" Each of these little things is a form of self-care.
- Re-evaluating small discomforts you've been putting up with
- Trying out care you've been curious about
- Prioritizing your own sensations and comfort
- Deciding for yourself whether or not to use them
Self-care bundle sets
When in doubt,
start with a set.
For those who don't know where to start, we offer self-care sets based on different themes.
- Sets curated by fermata based on themes and goals
- Easier to choose than buying items individually
- Select by theme, such as period, pelvic floor, or general self-care
- A great introduction to new types of care
This month
Recommended
Femcare BOX
fermata proposes new sets every month, tailored to the season and current vibes.
View this month's set →fermata curated
We select femtech and femcare products from around the world that are easy to incorporate into life in Japan.
At your own pace
You choose when and how to incorporate them.
Free shipping on domestic orders over 12,000 JPY (excl. certain areas)
Domestic shipping in Japan is free for orders over 12,000 JPY (tax incl.). Please note that there is a shipping surcharge of 700 JPY for Hokkaido and 400 JPY for Okinawa. Free shipping does not apply to international orders.
fermata Concierge (LINE)
Consult with us about product differences, how to choose, or even help with gift selection.
See the products in person
For those who want to seein person before they choose.
Sometimes, it's hard to tell size, texture, scent, or device scale just from a screen. At fermata pop-up stores, you can handle products and get advice on items you're interested in.
FAQ
Frequently Asked Questions
What should I choose as a treat for myself?
If I'm a beginner to femcare, where should I start?
How do I choose if I'm buying pleasure items for the first time?
Can I see the products in person before purchasing?
Can self-care products treat physical ailments?
Can I get advice if I don't know which product is right for me?
Choose for yourself
Understand yourself,
and choose your own comfort.
You don't need a special reason to set aside time to value your body and feelings. Why not look for something that feels right for you right now?