fermata will formulate its privacy policy in cooperation with consumers.

■Background to fermata's Announcement of New Privacy Policy Establishment and Application
　In recent years, with the evolution of technology and the trend towards personalized services, companies hold a large amount of customer data. However, it cannot be denied that the management of such data has not kept pace with regulations and discussions in various countries. Furthermore, there are still not many Japanese companies that actively demonstrate their corporate guidelines and stance on privacy.
In this situation, to achieve fermata's goal of a society where "everyone can live easily," it is essential to create a system where consumers can confidently voice their concerns and opinions, and enjoy products and services. fermata believes this is its responsibility, and has therefore decided to establish new privacy policies. During the process of establishing these privacy policies, we will strive to create privacy policies that are more reassuring and understandable for everyone through mutual interaction with consumers, and to continuously improve them.
As a leading company in Asia in the femtech* market, which addresses the private concerns and personal information of many biological females, we will work with consumers and users to create an environment where everyone can confidently address their concerns.
*Products and services that use technology to solve the physical and mental problems of biological females.

■Direction of the New Privacy Policy to be Established
①Prioritizing the voices of consumers and users
fermata will prioritize the voices of consumers to ensure their peace of mind in all aspects of event operation and service provision, and will thoroughly create an environment where there is no anxiety about privacy or data utilization.

②Always ensuring that individual opinions are respected
As privacy sensitivities and opinions vary from person to person, fermata will listen to and respect the opinions and positions of each individual consumer and user. For example, at events, wristbands will be distributed to those who do not wish to be interviewed or photographed by the media, allowing them to clearly and easily express their intentions.

③Visualizing the flow of data
fermata will visualize how the data collected by fermata is utilized and inform consumers and users.

■"Femtech Fes! 2021" Special Workshop: "Our Own Decision-Making on [Mind and Body] Privacy"
　Prior to the start of "Femtech Fes! 2021", we will hold an online workshop called "Our Own Decision-Making on [Mind and Body] Privacy" on October 11th (Monday), where we will discuss the privacy policy for the event day with our users.

　In this workshop, fermata's "Femtech Fes! 2021" management team will discuss privacy within the "Femtech Fes! 2021" venue with users, with the aim of creating an event where all participants can feel more comfortable opening up about their concerns and sharing them with other attendees. The content discussed on the day will be taken back by fermata and reflected in the event as much as possible.

Whether you have already decided to attend "Femtech Fes! 2021" or find it difficult to come, we ask for your cooperation to make fermata's largest-ever project as reassuring as possible for many people.
Date and Time: 10/11 (Mon) 19:00-20:30

Official Event URL:
https://femtechfesprivacy.peatix.com/view

How to participate:
Conducted via the video conferencing system "Zoom" (accessible from anywhere with an internet connection). A Zoom link (with password) will be sent to registered participants before the event. This event is an interactive workshop utilizing breakout rooms. Please consider the following settings and participate within a comfortable range:
・Anonymize the displayed account name
・Turn off video
・Change voice tone
*This event is co-organized with Inner Sustainability Inc. to discuss privacy policies.
*As this is a small-group event, participation slots may fill up. Please apply early.

【Guest Speakers】
Momoko Imamura | CEO & Chief Privacy Officer | Inner Sustainability Inc.
After graduating, Momoko Imamura joined EY Advisory & Consulting, where she was involved in system implementation and business concept research. She then transitioned to communication design, working on human resource development and organizational development at startups and venture companies. In her private life, she also designed and managed over 300 "Learny Birds" morning activity communities in Otemachi and Marunouchi. Currently, she has established Inner Sustainability Inc., and is launching the PbD Community Project, an open-source community dedicated to protecting citizens' privacy, while also providing privacy strategy training and consulting for companies.

Kayoko Kanno | Service Designer
Kayoko Kanno majored in information systems with a focus on AR/VR at university. After joining the company, she engaged in research and development of information processing technology primarily in IT and printing, research strategy formulation in the R&D department, and new business development in Silicon Valley. In recent years, she has been involved in organizational design, utilizing design thinking and co-creation as a basis for supporting participatory business process improvement and establishment, business creation, and human resource development.

Press release is here