This event, which was first held in fermata's inaugural year with the aim of "introducing femtech products to Japan!", will now take place for the third time. Last year, 157 products and services from 27 countries were exhibited, and 1,500 people participated over three days, making it a talked-about "world's largest femtech event" both domestically and internationally. This year, the venue size will be doubled, and speakers from overseas will also be invited. The event will be held on the largest scale in fermata's history. The theme, following last year's, is "Femtech Intersection" - Transforming Your Taboos into Excitement." The name embodies the wish that this place will be like a bustling intersection where the developers' passionate products and individuals grappling with various concerns can meet, leading to unexpected insights and encounters. This year, overseas femtech players will also be visiting Japan. Already confirmed participants include Keren Leshem, CEO of OCON Healthcare from Israel, which develops hormone-free next-generation smart IUDs (long-acting reversible contraceptives); Eric Dy of Bloomlife Inc., which develops and sells the "Bloomlife Pregnancy Tracker," a wearable device that measures fetal heart activity and maternal uterine contractions during pregnancy; and Kristina Cahojova of Lady Technologies, whose "Kegg Fertility Tracker" device, which measures fertile windows from discharge conditions, is gaining attention. Many other entrepreneurs will also be visiting, so please look forward to it. Furthermore, among Japanese companies, participation has been confirmed from 'Bé-A', which recently announced the start of development of shorts that can measure menstrual blood volume, and 'nopole', a brand that develops sexual wellness items for FTM individuals. Details about the event, including the timetable for each day, exhibition content, and gifts from partner companies, will be announced at a later date. Please follow @hello_fermata on Instagram/Twitter and await further information.

Scenes from last year's event

 

Duration: October 14 (Fri) - 16 (Sun), 2022
Venue: Roppongi Academyhills 
Admission: Free
Official Website:https://hellofermata.com/pages/femtechfes2210

*For infection prevention, please wear a mask and sanitize your hands upon entry. Also, if you are feeling unwell, please refrain from attending.
 

▼OCON Healthcare CEO / Keren Leshem
Develops hormone-free next-generation smart IUDs (long-acting reversible contraceptives).

 

Message from Keren
　It’s an honor and pleasure for me to contribute to the upcoming Femtech Fes! In Japan.
Bridging the needed gap between innovation, financing & Market needs will serve women in Japan with a focus on their health, teir choices and well-being. OCON is committed to bring innovation by women for women! 
　I am delighted to participate in the upcoming "Femtech Fes!" in Japan. By bridging the gap between innovation, funding, and the market's potential needs related to women's health, we believe women will recognize the existence of "new choices" and be able to focus on their own health and well-being. OCON aims to achieve innovation by women, for biological women.

▼Bloomlife Co-founder & CEO / Eric Dy, PhD 
Developer of "Bloomlife Pregnancy Tracker," a wearable device that measures fetal heart movement and uterine contractions during pregnancy.

Message from Eric
　I'm thrilled at the opportunity to share our efforts at Bloomlife to improve the health of women and babies with fellow women's health advocates in Japan.
　I am very happy to have this opportunity to introduce and share Bloomlife's efforts to improve the health of mothers and babies with like-minded colleagues.

The main visual was designed by illustrator millitsuka, who also created last year's design. Based on the theme of "Femtech Intersection" - Transforming Your Taboos into Excitement," it depicts femtech products becoming an integral part of people's lives. The illustration features people of various races and ages, suggesting even more diverse encounters between people and products than last year. At the venue on the day of the event, decorations based on this illustration will welcome attendees.

For the staging of this event, numerous companies who share fermata's vision and aim to collectively energize the femtech market have lent their cooperation. We are delighted to welcome Sompo Himawari Life Insurance as our lead sponsor, and together we have many exciting initiatives planned for "Femtech Fes! 2022." Additionally, we will have special booths from partners who share our aspirations and gift giveaways, among other attractions for our visitors, so please look forward to it.

 

As of August 4, 2022

The following media and project partners, who resonate with fermata's activities and this "Femtech Fes! 2022," will participate as media partners: ・Business Insider Japan ・Takarajimasha's "Let's Talk More! Hello Femtech" Project ・Ninkatsu Tamago Club ・Sankei Shimbun's "Femcare Project" ・anan ・MASHING UP (In no particular order)

As of August 4, 2022

 

Comment from Hiroko Nakamura, Co-founder & CCO of fermata Inc., Producer of "Femtech Fes! 2022"

Last year's "Femtech Fes! 2021" was a great success, with approximately 1,500 attendees of various genders and ages over three days, despite the ongoing need for infection control measures. I am deeply honored that we can hold the event again this year, on an expanded scale. I extend my heartfelt gratitude to everyone who eagerly anticipates fermata's curated femtech items and events, and who always supports us with their encouragement and expectations. Amidst the growth of the market and the emergence of many other femtech-related events, we have always considered "what only fermata can do" in planning this event. To achieve fermata's goal of a future where the term femtech is no longer needed because it has become commonplace, we first want attendees to experience the moment when "taboos turn into excitement," which is fermata's vision, at this event. Nothing would make us happier than if "Femtech Fes! 2022" becomes an opportunity for each and every one of you to confront your own physical and mental "concerns" and find "excitement" as a clue to solving them.

This event is free and requires advance reservations. Please apply for tickets via the link below to attend. The content is designed to be enjoyable for people of all genders and ages, so you are welcome to come with your partner, family, or friends, or enjoy it on your own. *A ticket is required for each person. As this event includes content deeply related to individual bodies and minds, we respect the privacy of all attendees. We use a system that allows attendees to indicate whether their faces can be photographed, and fermata's official social media, as well as all attendees and media, are requested to respect these wishes.

Gift bag from last year

As a special benefit for attendees, a fermata original eco-bag with a design inspired by the event's main visual, filled with over 10 gifts including intimate care and sexual wellness items, will be presented to a limited number of visitors. If you definitely want one, please apply through the [Gift Bag Guaranteed Slot]. Ticket application page:https://femtechfes2022.peatix.com/

 

To Companies

"Femtech Fes!" serves as a platform for gaining business insights and promoting your company's products to consumers. Companies and organizations interested in participating as partners, or those wishing to attend the business conference (paid) scheduled for the first day of the event, Friday, the 14th, please contact info@hellofermata.com.

Click here for the full press release