[March 8-15] Limited-time shop opening at Isetan Shinjuku

From International Women's Day on Wednesday, March 8, to Tuesday, March 15, "My Body, Everyone's Body" will be held at Beauty Apothecary on the second basement floor of the main building.

fermata will participate as a limited-time shop in this event, whose theme is "New Choices, New Actions."

fermata POP UP SHOP

At this pop-up, we will be offering workshops designed to help each customer discover something new.

We offer items such as delicate zone care products and sanitary items to address your concerns, and we hope to help you "turn taboos into excitement!"

fermata's Recommended Items

Lunette Cup - Lunette

3,410 yen

A Swedish-made moisturizing gel for the delicate zone. You can easily moisturize at home in areas where dryness is a concern.

Kegelbell (Pelvic Floor Muscle Training) - Kegelbell

12,980 yen

An item for pelvic floor muscle training. You can customize your training level to suit you by combining 3 types of weights and 2 types of main body parts.

Active Moisture Gel - VagiVital

3,410 yen

A Swedish-made moisturizing gel for the delicate zone. You can easily moisturize at home in areas where dryness is a concern.

Campaign Commemorating the Release of "FACT BOOK on the Minds and Bodies of Working Women"

Customers who purchase one or more products from "Ashita Watashi wa Kaki no Ki ni Noboru," a feminine care brand that focuses on ancient wisdom related to persimmons, during the period will receive "FACT BOOK on the Minds and Bodies of Working Women," released by the brand, as a gift.
※While supplies last

What is "FACT BOOK on the Minds and Bodies of Working Women"?
It is a book where women can learn about the mental and physical changes they may experience throughout their lives, from basic knowledge about menstruation, pregnancy, menopause, and women-specific concerns, to topics that are rarely discussed with others.

Instagram Live with Mia Kobayashi of "Ashita Watashi wa Kaki no Ki ni Noboru" and Hiroko Nakamura of "fermata"

The theme of International Women's Day 2022 is "BreakTheBias."

On Tuesday, March 8, Mia Kobayashi of "Ashita Watashi wa Kaki no Ki ni Noboru" and Hiroko of fermata will hold an Instagram Live! They will discuss what biases they want to eliminate from themselves and from society while dissecting the "FACTBOOK."

Collaborative project with OZmall's "My Health Room"

This event is also a collaboration with OZmall's "My Health Room." We will set up an exhibition corner sharing real voices from a total of 1,800 OZmall readers on the theme of "Menstruation and Menopause." We will propose an opportunity to learn what "everyone" thinks about "my" concerns, such as "What are concerns related to the delicate zone?" and "How do I deal with menopause?", and then take action.

OZmall "My Health Room"

Consultation Session with Beauty Apothecary Concierges

It can be difficult to find the perfect item from among many options. Beauty Apothecary concierges will provide advice on care and product guidance according to your requests, such as concerns about delicate zones, skin, hair, and fragrances.

International Women's Day Exclusive! Purchase Gift

International Women's Day is also known as "Mimosa Day." On International Women's Day, March 8 (Tuesday), the first 100 customers who make a purchase of 6,600 yen (including tax) or more using an MI Card at the Beauty Apothecary on the second basement floor of the main building of Isetan Shinjuku Store will receive fresh mimosa flowers.

※All prices include tax.
※The content of the event may be changed or canceled due to circumstances.

We look forward to your visit!