fermata will consider its privacy policy together with our consumers.

■Background to fermata's declaration of a new privacy policy
　In recent years, with the evolution of technology and the trend toward personalized services, companies are holding a large amount of customer data. However, it cannot be denied that the management of this data has not kept pace with regulations and discussions in various countries. Furthermore, there are still not many Japanese companies that actively demonstrate their corporate guidelines and stance on privacy.
In this situation, fermata believes that to realize a society where "everyone can live easily," which is its goal, it is essential to create a system where consumers can safely voice their concerns and opinions, and enjoy products and services. This is fermata's responsibility, and therefore, we have decided to establish a new privacy policy. In the process of setting the privacy policy, we will strive to establish a more secure and easily understandable privacy policy through mutual interaction with consumers, and to continuously improve it.
As a leading company in Asia in the femtech* market, which deals with the private concerns and personal information of many people, we will work with consumers and users to create an environment where everyone can safely confront their concerns.
*Products and services that use technology to solve the physical and mental problems of biological women.

■Direction of the new privacy policy to be established in the future
① Consumer and user voices will be given top priority.
fermata will prioritize consumer voices in all situations, including event management and service provision, to ensure that consumers and users feel secure, and will thoroughly create an environment where there is no anxiety about privacy and data utilization.

② We will always create a state where individual opinions are respected.
While privacy sensitivities and opinions vary from person to person, fermata will empathize with the opinions and positions of each individual consumer and user. For example, at events, we will distribute wristbands to those who do not wish to be interviewed or photographed by the media, making it clear and easy for them to express their wishes.

③ The whereabouts of data will be made visible.
We will visualize how the data collected by fermata is utilized and inform consumers and users.

■ "Femtech Fes! 2021" Extra Workshop "Our Own Decisions: Privacy of Mind and Body"
　Prior to the start of "Femtech Fes! 2021," an online workshop titled "Our Own Decisions: Privacy of Mind and Body" will be held on Monday, October 11th, to discuss the privacy policy for the event with users.

　In this workshop, fermata's "Femtech Fes! 2021" management team and users will discuss privacy within the "Femtech Fes! 2021" venue, in order to make it easier for all participants to open up and share their concerns with other customers, thereby collaboratively building the event. The content discussed on the day will be taken back by fermata and reflected in the event as much as possible.

Whether you have already decided to participate in "Femtech Fes! 2021" or find it difficult to attend, please cooperate with us to ensure that this, the largest project in fermata's history, is as reassuring as possible for many people.
Date and Time: 10/11 (Mon) 19:00-20:30

Official Event URL:
https://femtechfesprivacy.peatix.com/view

How to participate:
The event will be held using the video conferencing system "Zoom" (accessible from anywhere with an internet connection). A Zoom link (with password) will be sent to registered participants before the event. This event is an interactive workshop utilizing breakout rooms. Please consider the following settings and participate within a comfortable range:
・Display your account name anonymously
・Turn off your video
・Change your voice
*This event is co-organized with Inner Sustainability Inc., which is dedicated to considering privacy policies.
*This is a small-group event, so participation slots may fill up. Please apply early.

【Guest Speakers】
Momoko Imamura | CEO and Chief Privacy Officer | Inner Sustainability Inc.
After graduating, Momoko Imamura joined EY Advisory & Consulting, where she was involved in system implementation and business concept research. She then transitioned to communication design, working in human resource development and organizational development at startups and venture companies. In her private life, she has designed and managed Learny Birds, a morning activity community in Otemachi and Marunouchi, over 300 times. Currently, she has founded Inner Sustainability Inc., and is establishing the PbD Community Project, an open-source community for citizen privacy, and providing privacy strategy training and consulting for companies.

Kayoko Sugano | Service Designer
Kayoko Sugano majored in information systems with a focus on AR/VR at university. After joining the company, she was involved in research and development of information processing technology primarily in IT and printing, research strategy formulation in the R&D department, and new business development in Silicon Valley. In recent years, she has been engaged in organizational design, using design thinking and co-creation as a basis to support process improvement and establishment, business creation, and human resource development through participant-led approaches.

The press release can be found here