madame FIGARO.jp

Let go of worries, know yourself with data. Femtech expands new options for fertility treatment and life planning.

madame FIGARO.jp

Not just ovulation day. The fertility device "kegg" arrives in Japan.

TRILL／ELLE Digital

【International Women's Day 2026】What can you do today? The "first step" activists took for gender equality

TRILL／andGIRL

What exactly is "femtech"? Femtech experts discuss how women in their late 20s and early 30s can approach their bodies.

RKB Mainichi Broadcasting

Kyushu's largest femtech event! Solving women's problems with technology! "Feel! Femtech & care 2026"

Rikkyo University

Holding "Knowing Society Lecture ~Femtech opening up new markets and a society where everyone can work easily~"

Igaku-Shoin "Public Health" Vol. 89, No. 7

Current Status and Future Prospects of Femtech / Amina Sugimoto

Spaceship Earth

fermata Inc. | Pioneer of the Japanese femtech market, continuously addressing women's discomfort

Nikkei Shimbun

Regulatory hurdles, startups and experts take on the challenge (fermata's regulatory and policy advocacy activities)

Ministry of Economy, Trade and Industry

Femtech Support Service Demonstration Project: Report on results for kegg dissemination

RKB NEWS／TBS NEWS DIG

For women's unique concerns... Femtech event attracts over 1,500 visitors in two days

RKB Mainichi Broadcasting

Special Feature: "Tonight, let's talk about down there" ~Investigating the forefront of femtech~

madame FIGARO.jp

Menopause is not scary! Experts discuss the forefront of femtech and delicate zone care.

Ninkatsu Tamago Club

"Ninkatsu Tamago Club Fertility Treatment Clinic Visit Guide 2024-2025"

Liniere October Issue

"Femtech Feature"

Sankei Shimbun

"Health Room BOX" project to deliver femtech to high school students to expand nationwide

Sunward Media Inc.

7/26 I Want a Baby: Fertility Start BOOK

Nikkei Shimbun (Digital Edition)

Discuss and disseminate women's health issues (Taboo-Free Lab)

Sankei Shimbun

Former professional soccer player who developed absorbent shorts for comfortable sports during menstruation: "Comfortable and no worries" → Second session of the Taboo-Free Lab

Sachi Fujii's YouTube Channel

Video collaboration on femtech (Part 2)

Fuji TV

Live News α FNN Prime Online Yahoo Republication Livedoor News → Second session of the Taboo-Free Lab

"Ethical Choice" (https://exidea.co.jp/ethicalchoice/)

What is Femtech? Introducing reasons for its attention and recommended products/services. Kegelbell featured.

Shinsaibashi PARCO

PARCO Medical Wellness Mall "Welpa" web content Wellness Life Project

FIGARO

FIGARO japon August issue (on sale June 20th), 4-page beauty feature "Menopause is not scary, the latest on femtech"

WeSAY

"Health Room BOX" project to deliver femtech to high schools nationwide kicks off

Japan Food Journal Digital Edition

Femtech Parliamentary League submits 3rd recommendation to Health Minister Takemi

Sachi Fujii's YouTube Channel, Sacch-channel

Video collaboration on femtech, Part 1

GLOW

GLOW July issue (on sale May 25) serial "Venus-chan goes!"

KIDSNA STYLE

Kana-san, MFC Dr. Matsumoto Dialogue

Shinsaibashi PARCO

Jane Su & Mika Horii's popular podcast "OVER THE SUN." Reporting on the talk show where "mutual aid members" gathered!!

Media: Harpers BAZAAR Official Website

Toilet paper-shaped sanitary napkins and intrauterine contraceptive balls? Latest femtech found at Femtech Fes! [Fem-activist Mariko Souryu's aggressive anti-aging care vol.16]

NHK WORLD

Femtech event in Japan speaks out on taboo health issues

Forbes JAPAN

"NEXT100"

TrustCellar

Top 17 maternity bras: Adjustable/nursing bras/products for sag-free breasts post-pregnancy

Do well by doing

Approximately 5,000 visitors. The "now" of femtech that "creates magic-like miracles"

CINRA

Can learning about femtech lead to a better work environment? Considering future well-being with Chiaki Ito

WWD

Kana-san's Series [Rethinking Femtech, Part 3] "Femtech Fes!" attended by over 5,000 people. What femtech is needed next, seen from participants' ideas.

Yomiuri Shimbun

Otemachi: The creator of "Femtech" talks about the significance of visualizing women's health issues

FYTTE

Let's all talk about femcare (Part 2)

Mynavi News

A chance to consider creating an environment where everyone can work comfortably. Sneak peek into "J:COM meets Femtech!", a femtech event hosted by J:COM!

Nikkei WOMAN

Our ally! Thorough introduction to the latest femtech!

Nikkei WOMAN

Our ally! Thorough introduction to the latest femtech!

cococolor

Femtech Fes! Event Report

FYTTE

FYTTE "Let's all talk about femcare" discussion project (https://fytte.jp/)

FRaU

Women's mental and physical "worries" and "pain" become visible... Don't take your eyes off the "now" of the femtech market.

AMP

The 4th "Femtech Fes!" featuring domestic and international femtech products. Report from the evolving market [Part 2]

ELLE Japon May Issue

Upfront "Evolving Global Femtech"

TV Tokyo

"TV Tokyo Femtech Committee"

KELLY

KELLY in-magazine feature → Facial mask introduction

BITEKI May Issue

Deep dive into the current state of "fertility" and correct knowledge of "childbirth" 40!

JCOM Owned Media

"By seeing and knowing for myself, we break free from taboo" and employee voices. "J:COM meets Femtech!" First bottom-up femtech event initiated by male employees.

Harper's BAZAAR May Issue

Things I want to do by the time I'm 100

Health Industry News

Acquiring fan base by branding femtech products

Ninkatsu Tamago Club

For better time together, men should also prepare properly "Sexual Wellness"

NEWS 47

"Let's talk louder about the difficulties of periods and menopause." Femtech addressing urgent issues: toilet paper-shaped sanitary napkins, disaster relief underwear... "We want to solve women's discomfort."

Aviation Newspaper

JAL holds exhibition of products promoting women's empowerment at Haneda

Kunel

Anna Yuki's Secret to Beauty: What I want to tell working women. How to spend menopause by re-evaluating life and body, and the importance of sleep | Kunel Salon: All the Excitement of the "Mature" Generation

SPUR

Introducing the latest international femtech items with developers' voices! "Menstrual management support device for the visually impaired," "napkins that detect preterm birth risk," and more.

Yoi

[2nd Femtech Award Individual Award / Kana Kondo] Femtech excels especially during disasters! Fermata COO selects 3 excellent items.

Yoi

What is the self-care subscription service "LaboMe®︎"? A place to find "self-care that suits you," born from the personal concerns of Ajinomoto employees.

Yoi

[Present] Tried using the "Kegelbell," a pelvic floor muscle training device useful for urinary incontinence! [Femtech Research Team Trial!]

Jiji Press

Seminar to understand "Femtech" = Improving women's workplace environment - Shizuoka

SPUR

[Present] Tried using the "Kegelbell," a pelvic floor muscle training device useful for urinary incontinence! [Femtech Research Team Trial!]

Nikkei Asia

Managing Menopause - Across aging Asia, economic risks spark a rush to safeguard mature women's health

Weekly Economist

"Challenger" Supporting Women's Health with Technology - Ms. Amina Sugimoto

Fuji TV

Live news

Fuji TV

"Femcare" makes working easier, turning women's unique bodily concerns into a "common social issue." International Women's Day on March 8th: Creating a better working environment leads to economic benefits.

・TBS NEWS DIG ・＋RKB

"When you hit menopause, you're no longer a woman" "Hot flashes are a sign of being old." The era where "menopause," which has been tabooed with negative images, is now openly discussed has arrived!

AMP

Ida Tin, the mother of Femtech, also spoke! Report on the 4th "Femtech Fes!" [Part 1]

Posted on Wakamoto Pharmaceutical Co., Ltd. website

You're sure to find a product that perfectly matches your concerns. "Femtech Fes!" venue report!

RKB

"I continued the meeting even though my period shorts got dirty." "I pumped and discarded breast milk in the restroom during work." Period, pregnancy, childbirth, menopause... women's health issues. The era of enduring them is over.

RKB

Program: RKB Mainichi Broadcasting "Tadaima!" Broadcast date: Friday, March 8, 2024. Daily 15:40-19:00 broadcast. Broadcast time: Interview in the 17:00s special feature "Expanding Femtech Market"

Figaro

The creators of "Femtech" discuss its future.

BUSINESS INSIDER JAPAN

The era of "menopause right after childbirth" is upon us. How Paramount Bed and Hito to Hito are challenging to improve sleep and change the future for women.

Barbie Channel

Biteki Talk Event & Introduction of the latest overseas femtech goods!

Fashion box

"FemniCare Food" proposed by Meiji, also a huge hit at "Femtech Fes!"?

CREA

Best Femcare Award

We SAY

Peco also spoke! Report on the global femtech event "Femtech Fes!"

PR TIMES (Shogakukan)

Beauty magazine "Biteki" participates in "Femtech Fes!", Japan's largest femtech event with over 5,000 visitors! Comedian Barbie appears as a talk show guest.

Tamahiyo Online

Ai Takahashi intrigued by trending femtech products, also proposes new ideas. "Periods and menopause are not scary once you know about them," she says positively [Femtech Fes! Report]

IDEAS FOR GOOD

My "wants" take shape. The forefront of femtech solving women's difficulties.

VOGUE

Approximately 8 years since the word "Femtech" was coined. Ida Tin, its originator, and Amina Sugimoto, CEO of Fermata, who leads the Japanese and Asian markets, discuss the current state of women's health.

Biteki.com

Over 200 femtech products from 23 countries gathered! An exclusive report on "Femtech Fes!", which garnered a huge response with over 5,000 visitors.

Biteki

Barbie's stage article

Biteki

Fes overall event report article

Yomiuri Shimbun

Publication/Appearance

Techable

[CEO Interview] Spherical intrauterine device supported by 100,000 people to be launched in Japan as early as 2025

FQ JAPAN

Men's Fertility Clinic

Diamond Retail Media

New trend "Femtech" that solves women's health issues, also an opportunity for retailers?

SPUR

The current and future state of "Femtech" that addresses women's physical and mental concerns. The creator of "Femtech" and the representative of Fermata, who leads the Japanese and Asian markets, discuss.

Nikkei Shimbun

〈News〉"Femtech" product and service introduction event

Barbie Channel

[Makeup techniques] A beautiful transformation! How the Barbie you know from TV is made!

Techable

[CEO Interview] Inspired by NASA research, "Osteoboost," a wearable device that improves bone density with vibrations.

&Rosy

Kegelbell featured

NHK WORLD

Tech meets women's health at Tokyo 'femtech' event

Techable

[Developer Interview] "Flowsense," a device that supports menstrual cycles for the visually impaired, provides emotional support by enabling "self-determination."

Madame Figaro

Report on the "Femtech Fes!", attracting attention both domestically and internationally.

ViVi

Femtech from all over the world gathered! A moving report, with laughter and tears, from "Femtech Fes!" where Sachi appeared in a talk show ♡

Ginger

Ai Takahashi's talk resonates greatly. Sharing "women's frustrations" at the Femtech Festival.

Mynavi Woman

The femtech festival "Femtech Fes!" is held again this year! What are the editorial department's favorite items?

CREA

[fermata] Over 5,000 visitors, a new record, in three days & "Mother of Femtech" visits Japan for the first time!

Mynavi NEWS

Can I let go of period irritation!? Found interesting items at "Femtech Fes"

livedoor News

Can I let go of period irritation!? Found interesting items at "Femtech Fes"

Sankei Shimbun

Menstruation, menopause, infertility... addressing women's health issues. LDP parliamentary league holds study session on international trends to promote regulatory reform.

NHK

"Good Morning Japan"

Asahi Shimbun

New technologies alleviate women's bodily concerns, "Femtech Fes" in Tokyo

Asahi Shimbun

Menstrual products like toilet paper also address women's concerns with technology

TV Tokyo BIZ

Trending on SNS! Toilet paper-shaped pads also at "Femtech Fes." The creator of the term visits Japan for the first time.

TV Tokyo BIZ youtube

Trending on SNS! Toilet paper-shaped pads also at "Femtech Fes." The creator of the term visits Japan for the first time! (February 9, 2024)

Mynavi NEWS

Femtech Fes! Held in Roppongi - "Mother of Femtech" Visits Japan

Nippon Television

NEWS ZERO

TV Asahi

TV Asahi Straight News

NHK News

Exhibition Featuring Technologies to Support Women's Unique Health Concerns

Abema News

TV Asahi Reprint

ANN

TV Asahi News: Solving Women's Health Problems with Technology - "Femtech" Exhibition Opens

Cosmopolitan

Don't Miss the Talk Show with Peco-san and WeSAY! Event Showcases Latest Femtech Trends

SPUR

Femtech Fes! Tackling Women's Wellness Issues to be Held! Latest Information from Japan and Abroad Gathered

MOREDOOR

Latest Femtech Items Carefully Selected from 23 Countries and 5 Continents! The Event at Roppongi Hills is Exciting

FM Yokohama

FM Yokohama "LovelyDay" on Feb 7th, for about 5 minutes from 10:10

Sankei Shimbun

Want to Create an Environment Where Problems Can Be Spoken - "Femtech Fes!" Starts from 9th

WWD

Femtech Fes! Featured in the "This Week's Schedule" section of "WWDJAPAN" magazine

Kanagawa Shimbun

Femtech Fes! Next Month

WWD

"Femtech Fes!" to be Held at Roppongi Hills from February 9-11, Featuring Talk Shows with Guests Ai Takahashi, Sachi Fujii, and More

Fashion box

Femtech Festival "Femtech Fes!" to be Held at Roppongi Academy Hills from February 9 (Fri) to 11 (Sun), 2024!

anan

Femcare file

Oggi

[Free Admission] The World's Largest Femtech Event to Be Held in February!

Business Insider Japan

The Creator of Femtech to Visit Japan for the First Time. "Femtech Fes! 2024" to Turn Period and Menopause Woes into Excitement

Yomiuri Shimbun

Kanasen Comment on Absorbent Underwear

SoftBank News

A Society Where Everyone Can Live Easily. What is "Femtech," Which Addresses Women's Unique Concerns with Technology?

madame figaro

[Free Admission] The World's Largest Femtech Event to Be Held in February!

SoftBank News

A Society Where Everyone Can Live Easily. What is "Femtech," Which Addresses Women's Unique Concerns with Technology?

Directions Inc.

[High School Students Making Videos!?] Femcare, Society, and Us [Teen Directors]

Metropolitana January Issue

Femtech Fes! Introduced in Event Announcement Section

Teen Directors

[High School Students Making Videos!?] Femcare, Society, and Us [Teen Directors]

Nikkei WOMAN February Issue

Woman of the Year 2024 Award Ceremony Event Report

kiitos

What Everyone Bought This Year, What Really Sold

Monthly Gifu PREMIUM

Growth of Femtech and Business Points in Japanese Society from the Perspective of a Pioneer in Domestic Femtech Companies

kiitos

Now is the Time to Talk About Femtech

GLOW

GLOW Generation, Don't Give Up! Femtech Specialty Store Fermata Discusses Items for Dealing with Sexless Relationships

yoi

[The Current State of Femtech and Mentech]

yoi

[The Future of Femtech and Mentech]

WWDJAPAN

[Femtech Reconsideration Vol. 1] 2023 is a Seed-Planting Period? The Future Map of Companies That Won't End in a Boom

Otona muse December Issue

"Otona Muse Menopause Project: What You Should Know from Your 30s"

Croissant November 10th Issue

Urinary Incontinence, Frequent Urination, Cystitis: A Consultation Room for Urinary Troubles You're Concerned About

&rosy December Issue

Correct Vaginal Care Q&A That Adults Should Know

yoi

[Fermata COO Kana Kondo] 3 Items to Get Through Gloomy and Painful Periods [Femtech Award Individual Prize]

25ans November Issue

How Do Elegant Women Live Beautifully?

San-Q! November Issue

"Bright Future Award"

Ninkatsu Tamago Club

Let's Consider Male Infertility

Wesay

Innovative Solutions for Periods and Menopause! The Latest Global Femtech Trends - Women Can Be Healthier and More Comfortable.

ELLE

What is Femtech? Introducing 31 Recommended Products, Including Menopause Support Goods and Absorbent Underwear

metropolitana tokyo

What Self-Care Are You Doing?

SPUR

"To Protect Yourself. Everyday Disaster Prevention Goods!"

anan

Oda Ueda Reports on the Forefront of Self-Pleasure

non-no

[Experts Answer Period Questions] Is My Period Okay? Vol. 2 [Problems Before and After Menstruation]

Metropolitana

My Gloomy Menstrual Period Became Comfortable with the Right Combination of Menstrual Products!

Vogue

What is Femtech? Introducing 31 Recommended Products, Including Menopause Support Goods and Absorbent Underwear

Akachan ga Hoshii

Carefully Selected Latest Fertility Treatment Items Delivered!

Biteki

Women's Hormone Care Starting from Early Menopause

SPUR

The Intimate Gel from [CHEREMI MAKA] that I Used for the First Time was an Item that Allowed Me to Enjoy Skinship More with a Relaxed Feeling [Femtech Investigation Team Goes Vol. 30]

MarkeZine

Ask Sumadori x fermata: The Perspective Needed for Marketing that Connects Social Problem Solving x Sales Increase

VERY

Because You're a Postpartum Mom, Look Back at Your Body and Take Care of Yourself. Hug Yourself More!

Biteki.com

Once You Get Used to It, It's So Comfortable You Forget About Your Period! How to Use a Menstrual Cup [Femtech Beauty I Can Do Too] Menstruation/Period Edition ③

Hoshi no Shonin

Second Feature: Femtech You Should Know

ar

How Does Everyone Spend Their Time Before and After Their Period? Maiden's 1/4 Hesitation Record

BAILA

Now That You're in Your 30s, It's Time to "Think About Sex" (All 8 pages)

Japan Finance Corporation Research Monthly May Issue

Entrepreneurs Opening Up the Future: Aiming for a World Where Women Can Live Vibrantly

COSMOPOLITAN

[2023] 14 Recommended Vibrators | Explaining Their Appeal, How to Choose, and Precautions

25ans

Be Yourself and Overflow with Happiness! A Beautiful Body. Aim for a Mindful Body

anan no.2346

Latest Femcare TOPICS.

POPEYE

Job! 2023 Work Catalog 100

bis

Spring BEAUTY NEWS

Ashita no Rakuko-san

Welpa material reuse

yoi

[9 picks for period & delicate zone care] Femtech expert Alexandra Nakaniwa gives an honest review of selected items!

Toyo Keizai

"Solving women's unique problems," the wall that awaits beyond the boom

anan

Series FemCare File Theme: Hormonal balance and skin changes

OZmall BEAUTY

6 recommended spots where you can experience the popular "Femtech"! A wide range of items that address women's physical and mental concerns

beauty tech

Southeast Asian Femtech market growing rapidly by 70% year-on-year, centered in Singapore

Ninkatsu Tamago Club

"Ninkatsu Tamago Club 2023-2024 Edition: The First Book to Read When You Want a Baby" For women and men. Femtech moves to the next stage. Collected TECH for fertility. Men's wellness

Yomiuri Shimbun

New Gate: News Gate New technologies for women's problems

Musee Official Youtube

[Limited release] Devichika praises! The world of the latest unknown femtech

BITEKI

Latest "Femtech" Guide for Managing Your Body

Wedge

Now is the time to address women's "troubles" by taking advantage of Femtech's growth

DIME

Strongest Startup

steady

Does it help with PMS? Does it moisturize hair and skin? What is the rumored "vaginal training"?

Gakken Sekai ga Hirogaru Gakumon Zukan

INTERVIEW Tell us! Your studies I was studying public health

yoi

From beginner-friendly "no insertion" to full-fledged "with insertion." We tried out popular "vaginal training goods"! [Trial Report]

TV Tokyo

TV Tokyo Femtech Committee

More

Make Femtech items part of your daily life

Moji to E Lops

Periods and urinary incontinence: "Femtech" as a new option for women's unique problems. Specialty store "used by a wide range of ages, for various reasons"

Kyodo News

"Femtech" that men also want to know about: From basic knowledge to its current state. Corporate executives point out "mismatch with needs," world's first attempt with absorbent shorts

CCL

Untangling women's health issues leads to employee well-being

SPUR

Featured/Appearance

ELLE

12 Recommended Love Goods for Women. The Benefits of Self-Pleasure to Make Yourself Happy

Nikkei WOMAN January issue

Woman of the Year 2024

Nikkei Health

Kegel Bell and Kegg

ISETAN

fermata POP UP SHOP

TV Tokyo Youtube

Featured/Appearance

SPUR

For the first step in fertility treatment! 9 consultation, check, and support items

ELLE

Keywords and Key People of a New Era

kiitos

Kiitos 2022 Award BEST Femtech What was really good, what was selected

Mai So‖

Discovered at "Femtech Fes! 2022"! Femtech items that enable preconception care

Japan today

Femtech taking off in Japan, but much room for further growth

TV Tokyo+

Products that address women's pain and concerns, such as menstrual pain, breast cancer screenings, and difficult milk expression, are gathered!

MASHING UP

The latest wellness solutions are not for "women" but for "everyone"

VOGUE

New options for contraception and dysmenorrhea treatment have emerged. The great potential of small devices

mimollet

There's no need to endure women's unique pain. The inseparable relationship between Femtech and feminism [Femtech Fes! 2022 Report Part 2]

Pillmotto

Participated in Femtech Fes! 2022!

NEWSPICKS

Technology that solves "women's problems." Reasons for rapid growth in the domestic market

Beauty Tech

Brittany Interview

mi-mollet

Perhaps future humans will be free from "menstrual pain" [Femtech Fes! 2022 Report Part 1]

Smart

Go with your partner! Happy Femtech specialty stores "Love Piece Club" & "fermata store"

Nikkei Shimbun

Medicine & Health Frontier: In vitro fertilization, improved implantation with new tests. Infertility treatment, support with femtech

Hanako Web

【Disaster preparedness goods special feature】that only women should prepare. About "phase-free" goods.

Think Of US Project PRESS

Fes

Shueisha Online

Vibrators that can be used with partners, apps that quantify orgasm... 5 evolved "self-pleasure goods"

Spur

【Latest Femtech Trends】From smart wear that reduces menstrual pain to pedestrian dash cams. Report on Femtech Fes! 2022!

Cosmetics Industry Outlook No. 2497

fermata "Femtech Fes! 2022" held

Commercial Facility Newspaper

Expanding Femtech Vol. 4: Opening in Parco's medical mall to support women's self-care

Smart

Femtech for Men

WWD

Discover the latest solutions

Smart

Featured/Appearance

Otonamuse

Beauty knowledge taught by doctors for adults in aesthetic medicine

Tomobataraki with

Which one is right for you? [Medical writer's selection] 12 absorbent shorts you should buy now

VOCE December issue

Femtech starting today

JAPAN TIMES

With period shorts and fertility trackers, 'femtech' firms tackle neglected health needs

Business Insider

Global Femtech items gathered at "Femtech Fes! 2022." Absorbent shorts, menstrual cups, 3D printed breast implants, etc.

Karada ni Ii Koto

Aiming for a world where "femtech" is commonplace | Femtech for me (1)

Karada ni Ii Koto

From Karada ni Ii Koto Lab: "Femtech" for me to keep my body and mind happy

Metropolitana

femtech now Femtech & femcare events this autumn

Femlink lab

Know your body with Femtech, and overcome the taboo of "talking about menstruation"

ar

ar's take on Femtech

Model press

Article reposted above

VOGUE

Turn your taboos into excitement! Femtech event "Femtech Fes! 2022" to be held.

Hot Pepper Beauty

Latest information delivered! TOKYO TOPICS

Girls Design Scrapbook

Girls Design Scrapbook

MASHING UP

Catch up on the latest trends in Femtech! "Femtech Fes! 2022" to be held from Oct 14-16

Textile News

Featured/Appeared

MORE

Resume of Hiroko Nakamura, CCO of 'fermata', which works to solve women's healthcare issues through femtech

Living Kitakyushu

Femcare feature

Ninkatsu Tamago Club

Infertility Treatment Clinic Visit Guide 2022-2023

SPUR

The first step to fertility treatment at home! I tried the Fertilily Cup! [Femtech Research Team Goes, Vol. 23]

Tamahiyo

"It's natural for periods to be painful" - many women surprisingly think so! What does it mean to take ownership of your body? ~ We asked the producer of "Femtech Fes! 2022"! ~

Tamahiyo

Even such convenient things! Introducing the latest "fertility treatment" femtech items

MORE

"My Resume" (Ms. Hiroko appears)

MORE

It girl's "My Resume" Hiroko Nakamura

Hanako

Job change preparation for working women Save Life "Disaster Prevention" - Let's consider preparations unique to women

anan

Femcare file

cancam

10 things you need to know about "fertility treatment" now. Let's take care of your body with femtech items.

Woman type

Latest absorbent underwear makes periods comfortable! Femtech recommendations for working women 'Femtech Fes! Absorbent Underwear Lab' participation report

Mynavi Woman

Let's learn about the female body! "Femtech Fes! 2022" to be held in October

Business Insider

Periods, menopause. "Femtech Fes! 2022" to be held, turning taboos into excitement

anan

How to enjoy self-pleasure to know yourself more deeply

Hugmug

Absorbent underwear, etc. The trending "femtech" will greatly ease mothers' worries!

SPUR

First in Japan! "Elvie Pump Bra", a hands-free breast pumping bra, released at Fermata Store

ovo

Appeared on August 1st, "World Breastfeeding Day" - The world's first hands-free breast pumping support bra

Yomiuri Shimbun

Of interest

THE BEAUTREC

Supporting women's health issues The active femtech market

Hadakano Kokoro

"Kokoro wo Hadaka ni" No more shame! A program about women's "sex" and "bodies" starts!

sai + journal

[Event Report] See, touch, and compare! Absorbent underwear exhibition "Femtech Fes! Absorbent Underwear Lab" @New Stand Tokyo

FASHION TECH NEWS

"The speed of penetration is due to high domestic demand" fermata talks about the femtech market

VOCE

[Chiaki Ito and Hiroko Nakamura of fermata] "Addressing women's health issues is not a taboo" - We want to tell this to our children!

Otona no Oshare Techo

Creating positive menopause every day! Announcing the Healthcare Award

VOCE

[Chiaki Ito and Hiroko Nakamura] "Precisely because it's an issue for us all, we want to energize the femtech market."

kiitos

Vaginal training goods & clinics

Mart

More comfortable and smarter. The latest in evolving "femtech"

mybest

【May 2022】The 17 best menstrual cups with popular rankings【Thorough comparison】

WIRED

protocol of extacy

WWD

Women's Empowerment Feature

Bijin Hyakka

Make "those days" more comfortable with the latest femcare

Nikkei MJ

Featured/Appeared

yoi

What are the benefits of "absorbent bras"? Explaining 4 recommended brands and differences from nursing bras!

LEE

How did you overcome "sexless fertility treatment" that you're curious about but find hard to ask about?

GIANNA beauty with iconic

Approaching women's specific physical & mental concerns. Improving wellness with femtech & femcare

WELPA

Kiko Mizuhara came to Shinsaibashi PARCO!

Our Healthcare Update Book for Modern Life: I want my body to be in a good mood 365 days a year.

Featured/Appeared

『&ROSY』July issue

Femtech Feature ~About Vaginal Care~

Jiji Press

Itochu invests in Femtech company

Traders web

Itochu Corporation - Rebounds from capital and business alliance with fermata

Welpa WEB site article

Making periods easier with Femtech Welpa x Ashita no Rakko-san Event Report [Part 2]

ar

Menstrual rhythm and women's body feature

Nikkei Shimbun

Fermata raises 200 million yen and forms business alliance with Itochu

steady June issue

Thinking about periods with your partner

GLITTER

Best femcare items as chosen by femtech industry insiders

eclat

"The drama of my period and me," final chapter

Welpa WEB site article

Making periods easier with Femtech Welpa x Ashita no Rakko-san Event Report [Part 1]

WWD

Fermata, which creates the femtech market, raises 210 million yen in funding

GLOW

Let's make more use of "Menotech"

JIJI.com

PR times repost

excite

PR times repost

Sogyotecho

PR times repost

MARR online

PR times repost

VOGUE

Sustainable sex! Condoms that are kind to people and the environment.

&ROSY June issue

Word-of-mouth beauty project

VOGUE

Vibrators are also eco-friendly! 3 sex toys that allow for an environmentally conscious self-pleasure time.

VOGUE

Solving sex problems and vaginal dryness sustainably! 3 carefully selected lubricating gels.

Jun online

VOICE of ÉPOR vol.6

Live Active Magazine

Femtech period products that reduce discomfort during menstruation!

Washington post

Japan’s women-led start-ups are making period cups and the pill a thing

Super J Channel (TV Asahi)

Featured/Appeared

Biople Mook

Biople MOOK Vol.01 ~Where can you find your unique beauty?~

ABC TV

Ashita no Rakuko-san

kiitos

Make every day more comfortable with Femtech

Chanto Web

Femtech products that address unspoken worries about sex and infertility are amazing

GLOW

Venus-chan Goes!

Chanto Web

"Let's talk about menstruation and sex" - What I want to spread is not the word "femtech"

Kunel

What is "Femtech"? Periods, menopause, body issues. I'm not the only one suffering [Part 2]

Liniere May Issue

Start a "relaxed femcare" habit for a more comfortable and authentic daily life!

Kunel

What is "Femtech"? Periods, menopause, body issues. I'm not the only one suffering [Part 1]

BiST May Issue

Absorbent shorts feature

TV Tokyo / TV Tokyo Plus / WBS

"Femtech": Turning Taboos into Business Opportunities - African experience that influenced young game-changers

Ninkatsu Tamago Club

Femtech items that can be relied on for fertility treatment

SPUR

Our Body Issues, Messages from Activists & Entrepreneurs 2022 ━vol.1 Amina, Co-founder/CEO of fermata K.K.

anan

Femcare items that will change the future of pregnancy & childbirth

TV Tokyo "WBS"

WBS

Yoga Journal Online

Not just menstrual cups and absorbent shorts! The essence of femtech seen in the Japanese and Southeast Asian markets

Karada ni Iikoto

My first femtech

Sankei Shimbun

Do you know?!

GLOW

Let's talk more! Hello Femtech

Nikkei Woman Native

Featured/Appeared

With

Disaster Preparedness Book for Working Women

TABILISTA

Relax on heavy days! A savior for women's travels? Microwave-washable sanitary products are trending [Biken Tabilista vol.2] Tanpaku Sugita

GLITTER

Find your pleasure

Maquia Online

Periods, urinary incontinence, delicate zone care... Latest femcare items that improve quality of life

Sweet

Everything about Femtech 2022 Edition

FASHIONBOX

80% of women have experienced painful intercourse!? Sexual wellness items you'll want to discuss with your partner [supervised by gynecologists and others]

Steady

Working Women's Wellness and Latest Technology

Piroshikis' YouTube

[New Sensation] What is the training method for that area you're curious about?

Health Life Business

Doubt the conventional wisdom! Interview: Amina Sugimoto

FQ JAPAN

Featured/Appeared

GLOW

Venus Period "Common Problems" Annihilation Strategy!

SPUR

From America to Jordan, Libya. A collection of femtech items from around the world that you should know about now! Report on "Femtech Fes!" that empowers from within.

RKB Mainichi Broadcasting

Menstrual cups and absorbent shorts... Ask the pioneer of the trending new word "Femtech"

Nikkei Asia

Femtech attracting more attention from businesses in Asia

AERA

Short Series: Entrepreneurship Circles: Amina Sugimoto

FIGARO

Business With Attitude

madame FIGARO.jp

The potential of Femtech to create a more livable society.

anan

"Femcare" Series vol. 2 Future of Pregnancy & Childbirth

Mery

Actually touch them at specialty stores! 5 "Femtech Items" that address women's concerns

xtech

Focusing on "business for women." Asking Femtech entrepreneurs and gender-lens investors about the past and future.

metropolitana tokyo

Femtalk theme #02 What is Femtech?

metropolitana tokyo

"Femtech Fes! 2021" hosted by leading femtech company "fermata" was a wonderful place full of "discoveries" and "stimuli" that also "cared" for visitors' hearts (Experience Report)

Nikkei Trendy

Femtech Gear

bouncy

Women's bodies are not taboo! "Femtech Fes! 2021" where femtech products from all over the world gathered

Thank You!

First infiltration into Japan's largest "Femtech Fes! 2021"! 3 femtech services currently in focus!

BITEKI

Is it true that femtech has items to support fertility treatment? We directly asked an expert for the truth! [Beauty common sense: Lie or truth?]

ar

"Homewear to wear without underwear 'Okaeri Shorts'!? " 5 [items & services that are too good for women] I learned about at Femtech Fes

WWD

"Femtech Fes 2021" held, bustling with people seeking solutions

MORE

All by word-of-mouth! A list of helpful items to get through your blue days

Asahi Shimbun 2030SDGs for Change

Protecting Women's Health with "Tech"

BeautyTech.jp

L'Oréal partners with Clue, i-Style introduces carefull, etc. 3 Femtech x Beauty Trends

BITEKI

Is it true that you don't need tampons or pads if you use a menstrual cup? We asked an expert for the truth! [Beauty common sense: Lie or truth?]

Nikkei X TREND

10 new companies with a surge of female entrepreneurs, genome-edited sea bream goes nationwide

BITEKI

Is it true that there are special care items for the delicate zone? We asked an expert for the truth! [Beauty common sense: Lie or truth?]

ABEMA TV

Solving problems related to "menstruation," "pregnancy/infertility," and "menopause" could generate 2 trillion yen in economic benefits. The rapidly growing "Femtech" market: expectations and challenges.

TV Asahi News

Featured/Appeared

Hanako

Newcomers to period products that caught our attention.

Jun Online

Vol. 01 Considering the Current State of Femtech with Fermata

GLITTER

10 cute and compact items recommended for your first pleasure toy

Very

Recommended innerwear & goods, and exercises for postpartum belly bulge

Tamahiyo

Report on a request from a male infertility specialist! What kind of tests are performed?

Mery

You might be able to solve your physical and mental anxieties? Over 150 "Femtech" products gathered from around the world!

TechCrunch

"Femtech Fes! 2021", an event where over 150 types of Femtech products can be exhibited and experienced, will be held from October 22-24.

SPUR

Over 150 Femtech products from around the world gather, along with diverse experiential content! "Femtech Fes! 2021" to be held

MASHING UP

Including first-ever exhibits in Japan! "FemtechFes! 2021" to be held from 10/22-24, showcasing the latest in Femtech

ESSE

A new norm for women! Solving period & menopause problems! What is Femtech?

Mentai Wide

Featured/Appeared

NoMaps

Webinar Series "Deep Dialog" Vol. 9 Report

CanCan October

Let's love myself more and more with Femtech

Nikkei X Woman

Hiroko Nakamura of fermata, gaining attention as a pioneer in Femtech, addresses women's physical and mental concerns that have been taboo.

Nikkei X Woman

Hiroko Nakamura of fermata: "I don't want Femtech to be just a buzzword. Towards a society where individuals are recognized as individuals and can take ownership of their bodies."

ELLEgirl

【2021 Edition】How to choose a love lubricant, types, and differences in ingredients, ASK the experts! 20 popular recommended items

Ashita Watashi wa Kaki no Ki ni Noboru Web Magazine

To unravel taboos around sex and the body, for you and for me (Part 1)

Nishinippon Shimbun

Femtech for women's comfort, limited-time store opens in Tenjin

Nippon TV NEWS24

Female-friendly Femtech specialty store opens for a limited time in Fukuoka City

Mainichi Shimbun

Solving women's physical and mental issues with technology: Femtech products on sale at a limited-time store in Parco until the 16th / Fukuoka

Tadaima!

First-ever Femtech specialty store opens for a limited time at Fukuoka Parco

Mentai Wide

Female-friendly Femtech specialty store opens for a limited time in Fukuoka City

Yomiuri Shimbun

Featured/Appeared

WWD

【International Specialty Brand Edition】2021 Absorbent Panties List

WWD

Absorbent panties that cannot be sold as "sanitary products" - "Be careful of the Pharmaceutical Affairs Law"

Hankyu Hanshin Line Wellness PLUS

What are "absorbent panties," a new option to solve menstrual discomfort?

Hankyu Hanshin Line Wellness PLUS

What are the fertility items from the Netherlands, landing in Japan for the first time?

Classy

When is the right time to get intimate? 【Nighttime Troubles Consultation Room You Can't Ask Anyone Else ③】

Classy

I can't tell him that sex with him isn't good 【Nighttime Troubles Consultation Room You Can't Ask Anyone Else ②】

Orange Page

"Life Forecast Report" Femtech

ELLE Japon

My experience with sex education in Finland

With

Femtech in the sex market too!

Classy

I can't tell him "I want to" myself 【Nighttime Troubles Consultation Room You Can't Ask Anyone Else】

WWD

2021 Absorbent Panties Brand List 24

Yomiuri Shimbun Evening Edition, July 20

Sharing physical concerns for an easier life

BiST

Just "tightening your vagina" stops whole-body aging!

Convertech

Showcasing Made-in-Japan absorbent panties that support the diversifying lifestyles of women

Metropolitana

《Nogizaka》Interesting items found at a Femtech specialty store (Part 1)

anan

・Feminine care for good sex. "Training" (Kegelbell) ・What we really need to know now. Our Reproductive Health (Popit)

Nikkei Sangyo Shimbun

Featured/Appeared

wezzy

Why can't absorbent panties be bought at pharmacies? The future of Femtech

Wellness PLUS

What is "Femtech" that solves women's health issues with technology? We asked fermata, a leader in the Japanese market.

wezzy

Femtech is not for "increasing women's productivity!"

Seventeen August Issue

"Femtech" and "Femtech Usage Report" - things about "sex" you should really know

SPUR August Issue

Watasu Tsuzukeru SPUR vol. 2 "When we talk about the 'truth' of menstruation" Part 3: The forefront of Femtech

Mainichi Shimbun

Featured/Appeared

S cawaii! August Issue

"This summer, I'm falling in love." ~Because every day is fun just by pursuing what I love so much that I can't escape it!~

anan

Rules of Healing 2021

Nishinippon Shimbun

Solving women's unique problems with technology: "Femtech" companies and politics are also on the move, says reporter Mashiho Nishi

Metropolitana

What is Femtech?

Senken Shimbun

Seibu Shibuya Store

CREA

FEMMEHEALTH LAB "Fem Health Research Lab to Protect and Care for Our Bodies"

President Family

Featured/Appeared

Ninkatsu Tamahiyo

Female-friendly "Femtech items." Goods to care for uncomfortable delicate areas and PMS before and after menstruation are here!

Business Insider Japan

When choosing absorbent panties, it's also important to "agree with the company's philosophy." Femtech Fes! Report

SPUR

"Femtech WEEK" to be held at Seibu Shibuya Store A Building. A fermata pop-up store will also appear!

Yomiuri Shimbun

Morning Edition Commentary Page: "Femtech" supports women's health with new technology

Mainichi Shimbun

"Femtech" that scientifically addresses women's health and the wall of regulations

CLASSY

July issue "Now is the time to start Femtech during the rainy season"

GLOW

July issue "Liberate your body during the Venus period with the popular 'Femtech'!"

VOGUE

Break the taboo! Amina and Hiroko Nakamura, co-founders of fermata, evangelists of Femtech.

SPUR

Now is the time to review. Show me your "emergency kit"!

OTEKOMACHI

【Interview with a Femtech Entrepreneur】Hiroko Nakamura of fermata

ELLE

What is Femtech? 12 recommended products and challenges for the market and companies

Nikkei COMEMO

"Hidden Health Issues That Women Are Struggling With, But Were Taboo"—New Discoveries of 2021: The Rapidly Expanding Femtech Market

Josei Seven

Menopause Feature

Loftwork

What are the 4 barriers preventing new women-led businesses? Creating spaces and rules for everyone to shine

MASHING UP

Aiming for an Inclusion-Native Society. Why a General Trading Company Entered the Femtech Market

GLOBE+

[Amina Sugimoto] Full of power to connect people: The source of power for the entrepreneur who sowed the seeds of femtech

Laundrybox

Are we too dominated by hormones? It's gotten a little more fun since I started period care

Mainichi Shimbun Digital

Quality Femtech Products Expected to Spread: LDP Alliance Proposes Legal Positioning

Asahi Shimbun

Solving women's physical problems with technology: The twists and turns of encountering "femtech" and demonstrating one's strengths in Japan

Ashita Watashi wa Kaki no Ki ni Noboru

Know your body, make choices that are kind to yourself. Hiroko Nakamura x Ayaka Terao x Miai Kobayashi (Part 1)

Ashita Watashi wa Kaki no Ki ni Noboru

Know your body, make choices that are kind to yourself. Hiroko Nakamura x Ayaka Terao x Miai Kobayashi (Part 2)

Singapore

NEWS:We need to take a more hyper-localised approach towards femtech: Amina Sugimoto of Fermata

Loftwork

Why you should pay attention to "femtech" now: A new market and social movement born from solving gender issues

SPUR.jp

11 Sexual Wellness Products You Need to Know for Mind and Body Comfort [SPUR.JP Femtech Investigation Team]

SPUR.jp

IMALU and the Femtech Shop Investigation! Discussing interesting items, sex, and the body [SPUR.JP Femtech Investigation Team]

MORE

Pores & Acne in the Mask Era

STORY

Beauty Method with Menstrual Cycle Skincare

Femtech.tv

Femtech.tv Editorial Team's Recommended Excellent Femtech & Femcare Items

We Believe

Break the "Taboo"

ELLE girl

Free distribution and discounts on sanitary products! 11 companies and organizations taking action to solve "period poverty"

BAILA

Akane's interview and introduction of fermata store

Asahi Shimbun

Femtech: Solving women's health issues with technology

Asahi Shimbun Digital

Femtech: Solving women's health issues with technology

Marubeni In-house Magazine

How Femtech is Changing Women's Work Styles

HERSTORY

Rael Facial Mask

NHK Netadori

Featured/Appeared

Jiji Press Online

Do you know "Femtech"? Why it's not just a woman's problem

LEE

Featured/Appeared

VERY

Featured/Appeared

SPUR.jp

"New Stand Tokyo" to hold a limited-time outdoor pop-up shop, also selling popular absorbent shorts

bis

Featured/Appeared

Senden Kaigi

Femtech, End-of-Life Planning... Turning Negative Perceptions into Positive with Creative PR

BeautyTech

Towards rapid growth of Femtech in Japan. What events at CIC Tokyo and Isetan Shinjuku 1F tell us

Tokyo Shimbun

Featured/Appeared

Tokyo Shimbun web

Discussions on menstrual issues also active in politics: Solutions with advanced technology, free distribution to address "period poverty"

Nikkei Shimbun

Femtech: Solving women's problems. Turning taboos into business opportunities

Femtech.tv

Can't live without them once you use them!? The 7 best Femtech items

Numero Japan

Featured/Appeared

my muse

#3 Akane Escora, Fermata Inc.

IDEAS FOR GOOD

A compilation of domestic and international menstrual items and services that give hints on how to face periods in a way that is true to oneself

MUGENLABO

From taboo to excitement. The future of "femtech" that changes fixed ideas - Fermata Inc.

CIC Youtube

Archive of "The Potential of FemTech, an emerging market gaining ground worldwide"

Ninkatsu Tamago Club

Featured/Appeared

Daily MORE

4 recommended absorbent shorts & menstrual cups. Check out femtech-related items [Period Talk 3]

ar

Featured/Appeared

news every

Featured/Appeared

Japan Times Alpha

Featured/Appeared

Japan Times Alpha Online

Tackling taboos in Japan with ‘femtech’

Asahi Shimbun

Featured/Appeared

TBS N Star

Featured/Appeared

TV Tokyo Super J Channel

Featured/Appeared

Femtech.tv

Market rapidly growing! What is femtech?

Femtech.tv

Researching trending femtech items!

Nippon TV ZERO

Featured/Appeared

TV Tokyo NEWS23

Featured/Appeared

UNICORN

Cutting-edge femtech goods POP UP. Check out the real items at Ginza Mitsukoshi!

GLOBE+

Women's body problems are a societal issue. What is the "future where we can cherish ourselves" created by femtech?

Nikkei Health

Featured/Appeared

TABI LABO

Femtech specialist online shop "fermata" at Isetan Shinjuku and Ginza Mitsukoshi!

Chunichi Shimbun

Femtech: "Female" x "Technology" - Facing taboos squarely

Harumari Tokyo

If you want to "actually hold them in your hand," now's the time! Hack your period life at popular department stores

WELLMETHOD

Open up about sex! Researching the latest in sexual wellness for women Vol. 2

MORE

Featured/Appeared

IT media online

Investment has increased 17-fold in 10 years! Why working men should know about the rapidly expanding "femtech" market

Numero

Femtech specialty store's first pop-up shop at Isetan Shinjuku store

Biglobe Beauty

Popular femtech products on display. Event to address women's unique concerns held at Isetan Shinjuku store

WELLMETHOD

Let's talk openly about sex! Investigating sexual wellness for women vol.1

MAQUIA

Featured/Appeared

SPUR

Making everyday life a little more comfortable. Femtech specialty online store "fermata store" holds its first pop-up at Isetan Shinjuku store

Fashionsnap. com

Femtech specialty store holds its first pop-up, opening at Isetan Shinjuku store

ISETAN Web

Femtech is a choice for a sparkling future | Interview with Amina, CEO of fermata Inc.

ISETANS

My body is mine. Now is the chance to re-examine it.

SWEET web

What will satisfy girls' appetites and sexual desires this year? Latest sweets and femtech

@BAILA

No more pads needed? Review of 4 types of period underwear [SDGs]

Nikkei Business

Budding Femtech Market

MAQUIA Online

Tried out popular period products. Cloth pads, PMS relief, etc.... What I honestly thought after using them.

MAQUIA Online

Make your period comfortable! What about menstrual cups and absorbent sanitary shorts?

Cosmopolitan

"A world where everyone can live easily" Interview with Femtech entrepreneur Amina Sugimoto

Harumari Tokyo

Femtech isn't just for women. Live report considering periods from a male perspective with Rainbow Ikeda

STORY

Featured/Appeared

FabCafe

If we understand each other, we can be kinder. Towards a society where everyone can "express their thoughts" -- "Kindness Lab" #3 Report

Nikkei Business Online

Breaking new ground with Femtech: An entrepreneur raised in Africa takes on the challenge

MAQUIA

Let's talk about "Femtech" that we should share now

Abema Prime (Archive)

Taboos surrounding menstruation and necessary knowledge? Exploring the appeal of femtech to solve problems

Abema Youtube

[Menstruation] "More open" While appealing for diverse understanding, there are also criticisms of peer pressure? How to disseminate information and products? Discussing how to overcome taboos with former ANGERME Ayaka Wada [Femtech]

TABI LABO

Relieving stress for healthcare workers with "femtech." Fundraising for "absorbent shorts" underway

FIGARO

50 things that make the world happy

Harumari TOKYO

Can menstrual cups really be used!? Evolving menstruation with YuiP. Live commerce report

BAE

The expanding femtech market in Japan. Creating an environment where feelings can be shared leads growth.

Spur. jp

Absorbent shorts to alleviate period concerns for medical professionals! Fermata's fundraising project begins

Alterna Online

Expanding "Femtech" market also deepens understanding of the opposite sex

Yahoo News

Expanding "Femtech" market also deepens understanding of the opposite sex

Harumari Live

Featured/Appeared

VOGUE

Project to donate period "absorbent shorts" to medical professionals has started! Individual donations are also being accepted.

Asahi Shimbun Digital

Companies call for donations to distribute absorbent shorts to medical workplaces

ar

Recommended pack

harumari TOKYO

"Touching" it makes it more familiar. fermata's goal to cultivate femtech

VERY web

How to use and wash the popular "period underwear"! Also recommendations

Logmi

Finally, it's okay to talk about sexual wellness in this day and age. What are the missing pieces for Femtech to become a prominent market?

Logmi

90% of women entrepreneurs start businesses from "personal experience"? The strengths and conflicts of the entrepreneurship process that begins with "my own thing"

harumari TOKYO

Skincare tailored to your menstrual cycle. Achieve an effective beautiful skin rhythm with "Rael" facial masks

Logmi

Four hypotheses explaining why "women's health" has been slow to evolve. And four movements happening in feminism.

Asahi Shimbun

Supporting women with "femtech" - Solving physical problems with new technology products

WIRED

The day "femtech" becomes outdated: Femtech in 2021

VERY web

Tried the popular "period underwear"! Pros and Cons

Logmi

Three "SheEOs" who actively forge their own lives discuss how technology solves our problems

Asahi Shimbun Digital

Femtech entrepreneur's wish: Solving women's problems with technology

JJ

Actually cost-effective! The popular period product "period underwear," neither pads nor tampons, is comfortable

Muroran Minpo

Femtech: A society where women can live easier

TOKYO PRIME

In-taxi video advertisement

To-o Nippo

Femtech: A society where women can live easier

Akita Sakigake

Femtech: A society where women can live easier

VOGUE

Scientifically exploring "pleasure"!? The vibrator known as the "Fitbit of the Vagina." [Femtech Frontline]

Abema Times

"Must be white"...Taboos and legal barriers facing sanitary products. Hot attention on the "women x technology" femtech market.

kiitos

Enjoying the female body

Super J Channel

Featured/Appeared

Abema Byosoku News

"Femtech," the new common sense for women's bodies... what is it?

BS International News

Featured/Appeared

It!

Featured/Appeared

Health Expo

What is Femtech, leading the wellness market!?

PECHE

Femtech: Our future is bright!

JJ net

[Also for Christmas presents] Too cute! Tried all 4 types of new sensation sheet masks that can be used according to your menstrual cycle.

sweet

Things that enrich life: LIFE STYLE edition

cococolor

Latest! Trends in Japan's Femtech Market

TABI LABO

Have you heard of "Rael," the facial mask that can be used according to your menstrual cycle?

SPUR. JP

Easy Period-Cycle Skincare with Sheet Masks! We Tried 4 Types of Rael Masks! [Femtech Research Team Goes, Vol. 3]

Tokyo Speaks

Women’s Health in Japan: fermata, Inc.

Meiiku

[December Present] Have you tried it yet? "Organic Menstrual Period Underwear - EVE" Absorbent Menstrual Period Underwear, a gift for Meiiku Premium members!

Meiiku

Members-Only Present Campaign

VOGUE

Freeing Mothers from Breastfeeding Stress with the World's First Massage Bra! [Frontline of Femtech]

@BAILA

[Intimate Area] Gentle Care with Organic Products

non-no

[Trying Out the Trendy Femtech! Vol. 2] No pads needed with absorbent period underwear! Stress-free with no worries about stuffiness or leakage

Close-up Gendai

"New Common Sense for Women's Bodies: Femtech Changes Society"

JJ

Latest Beauty Tips

Close-up Gendai + Web

"Femtech" Products Appearing One After Another: From Menstrual Underwear to Menopause Solutions

non-no

Featured/Appearance

Numero web

Interview with Femtech company fermata: "The Recommendation for Self-Pleasure, Making Yourself Happy"

Numero web

Fermata Introduces Self-Pleasure Items by Brand

Asahi Shimbun

Hot Attention on Women's Health Goods: Period, Sex Life... Resolving Body Troubles More Comfortably with Technology

Asahi Shimbun Digital

Technology to solve women's problems such as menstruation, menopause, and sex life is spreading

Converter Tech

"Femtech" - Solving Women's Physical Problems with Technology

Circular HR

"Femtech" Opens Up New Choices for Women

anan web

I Wish I Knew Sooner! "New Common Sense" for Period Items that Reduce Stress

AERA

Period Underwear That Doesn't Require Pads

Josei Jishin

20 Ideas to Solve Problems in Home Care

Women's Health

Our Editorial Team Experiences Self-Pleasure Goods. Introducing 12 Types with Focus on Sound, Texture, and Design, by Level and Type [with video]

Women's Health

All 12 Types [Self-Pleasure Goods for Women] A Thorough Guide to Usage and Selection | Chie and Sawako's Kitchenette Talk

Women's Health

【By Level and Type】Recommended Self-Pleasure Goods Easy to Understand for Beginners｜Chie and Sawako's Kitchenette Talk

Circular HR

Considering 'Healthcare for Working Women' from a Sports Perspective ~ Circular HR Event Report

VOGUE

Eliminating the "Pleasure Gap" with Sex Toys by Women, for Women! [Frontline of Femtech]

NNA ASIA

《Japanese Companies Expand》 "Femtech" company establishes local subsidiary

Numero TOKYO web

A look at trending "Femtech" items! Vol. 1 Menstrual Period Edition

Numero TOKYO

Understanding a More Pleasurable Body with "Femtech"

Numero TOKYO web

Femtech Project Present

BS TV Tokyo

Fashion Tsushin "New Style of Beauty"

Woman Excite

Sustainable period items: I tried the popular "absorbent sanitary shorts"!

bda

Learning about your body and enjoying "Sexual Wellness." Femtech (Part 2)

bda ORGANIC

Learn about your body and enjoy it! What is "Sexual Wellness" within Femtech? (Part 2)

Speaking Engagement

Considering 'Healthcare for Working Women' from a Sports Perspective

TRULY

fermata × TRULY Special Dialogue: "We want to increase the number of cool adult women with femtech."

LEE

What is the currently trending "Femtech"? Cloth pads, menstrual cups [4 latest period items]

Speaking Engagement

Un-LEARN Season 2: How Taboos Create Markets ~ New Business Opportunities Born from Questioning Fixed Ideas

bda

New choices for menstruation. What is "Femtech" that you should know now? (Part 1)

WE LOVE Nadeshiko League Magazine

What do femtech companies expect from the WE League?

LEE

Latest Period Products Information

ELEMINIST

More Comfortable, More Gentle: Absorbent Period Underwear Supporting Women Worldwide

Yahoo! News (Reprint)

Solving Delicate Women's Problems Brightly with "Femtech" New Stand Tokyo, the First Store Outside the US for the NY-based "Store of Future Daily Goods"

Senken Shimbun

《Interview》 fermata CEO Amina Sugimoto: From Past Taboos to "White" - Educational Events Online

VOGUE

Tackling Major Medical Problems with a Device to Prevent Forgetting Pills and Medication! [Frontline of Femtech]

TABI LABO

For pill reminder. I want a "smart pill reminder" from Finland!

JJ net

Have you heard of period shorts that you can wear without pads?

Nikkei MJ

Storefront Wisdom

VOGUE

Pelvic Floor Muscles, Femtech, Dialogue with the Opposite Sex - Rich Eros After Menopause. [Eros in the 100-Year Era Part 3]

Harper's BAZAAR

Post-COVID Future Vision by the Next Generation

Rise CIS

CORPORATE INNOVATION SUMMIT 2020

SERENDIPITY2020

SERENDIPITY2020

isuta

In autumn, I want to refine myself from the inside out in an art-filled city. 5 Recommended "Roppongi" Spots to Become the Me I Love

Cosmopolitan

Comfortable Pregnancy, Periods, and Sex! Recommended "Femtech" Shops & Items

Journal of Modern Sex Education

Sexual Pleasure in the Age of Corona

World Sexual Health Day

Sexual Pleasure in the Age of Corona ~ Solo Sex and Couple Communication ~

MBS

News Mint!

NHK

News Shibu 5-ji

harumari TOKYO

Experience Femtech for the first time at "New Stand Tokyo", a general store for the future from New York.

TV Tokyo

Period Summit 2020

Nikkei Shimbun

"Femtech" startups support women

Vogue

Urinary incontinence is everyone's problem! Regain confidence with beauty device technology! [Femtech Frontline]

SNS Medical TV

"The potential of communication in the sensor era seen from Cambria Night"

She is

fermata transforms taboos into excitement. Challenges and future of the Femtech market

michikake

What is the future of Femtech? - Michikake Online Talk Event "michi kake at online" Report Vol.1

TRULY

Do you know Femtech? Introduction to Femtech in Japan and overseas

TBS King's Brunch

Trend Department

Daily MORE

Say goodbye to pads! Recommended latest period products found at "New Stand Tokyo", including absorbent period underwear and menstrual cups

She is

Self-pleasure and sex. Where is the "good feeling" in my sexuality?

Quartz Japan

"Women" and "Sex" ~ The current state of Femtech ~

TBS News

What is "Femtech"?

hanako tokyo

Touch and choose Femtech! Check out the NEXT standard at , a general store for the future

anan

Sex Feature

NHK Ohayo Nippon

Supporting women's health with technology: Femtech gaining attention

SPUR. JP

Femtech Research Team Vol.3: Tried period underwear. 18 types from 7 brands thoroughly investigated!

SPUR. JP

A place to experience the latest Femtech products is born. "fermata store in New Stand Tokyo" opens

Domani

N.Y. based "New Stand Tokyo", a general store for the future, opens! What is "Femtech," the hot topic that transforms women's worries into excitement?

Business Insider Japan

New common sense for "women's health management"! The present and future possibilities of Femtech

cococolor

Update women's lifestyles with future daily necessities

VoCE web

Latest Femtech products from developers worldwide that solve girls' mental and physical problems [Part 2]

VoCE web

Periods, self-pleasure, menopause... Domestic Femtech situation that transforms taboos into excitement [Part 1]

TV Tokyo Morning Satellite

Opportunities in the Femtech market

TV Tokyo News

Solving women's problems!? Thorough investigation of the Femtech market

Real Sound

Visited "New Stand Tokyo", a New York-based general store for the future where you can also experience the latest "Femtech" products

Beauty matome

Vaginal training goods and period shorts!? "New Stand Tokyo", a general store for the future

WWD

Daimaru Umeda Store to hold online event to think about menstruation and pregnancy

TABI LABO

Intriguing "Future Daily Goods Store" in Nogizaka, Tokyo, from NY!

Forbes Japan

10 experts including Taizo Son, Akihiro Iriyama, and Kunihiro Saso talk about "good vision"

LIFULL STORIES

There's no need to taboo women's specific concerns. [Part 2]

TABI LABO

Material, function, appearance. 3 absorbent period shorts selected based on differences

VOGUE

"Fermata," which is driving the Femtech market, and "Ring," which proposes gender identity, will hold a collaborative event

TABI LABO

Let's think about "sex" in a fun way. A limited-time "Femtech specialty store" in Ebisu, Tokyo, for two days

SPUR. JP

Femtech Survey Team Vol. 2: Investigating everyone's sexual wellness awareness

VOGUE

Changing the future of pregnancy and childbirth!? Protect maternal and child health with a small contraction tracker! [Femtech Frontline]

LIFULL STORIES

There's no need to taboo women's specific concerns. [Part 1]

SPUR. JP

Femtech Survey Team Vol.1: Investigating everyone's periods

Imidas

Sex Knowledge Imidas: How will the trending Femtech change women's bodies?

Women's Health

Let's stop making it taboo! Do you know Femtech, products that support female functions?

Medical News Line

Featured/Appeared

TOKYO MX News

(Content from Medical News Line)

MASHING UP

Want to empower with Femtech. A startup that transforms body-related taboos into excitement

Business Insider Japan

Taboos and endurance are a thing of the past. The Femtech market is growing / fermata COO Amina

Career Hack

Periods, pregnancy, menopause... Transforming taboos that bother women into excitement. The thoughts behind establishing a Femtech specialized fund

VOGUE

Revolutionizing discharge checks! Kegg pioneers next-generation fertility support. [Femtech Frontline]

SPUR

Excellent Femtech products available online! "fermata store" opens

MASHING UP

Engage positively with your body through Femtech! University students plan an event

NHK web

Supporting women's health! The rapidly growing "Femtech" market

Forbes Japan

"Taboo" creates a market: The future of Femtech

NIKKEI ASIAN REVIEW

International Women's Day: Meet 11 of Asia's trailblazers

Woman Type

Periods, sex, pregnancy and childbirth... How will the superstitious "world of sex" change with Femtech? [Obstetrician/Gynecologist and Domestic Player Discussion]

WWD JAPAN

Will "Femtech," which addresses sexuality, create new businesses?

WWD BEAUTY

The world of "Femtech" attracting attention through redefinition and evolution

Nikkei Shimbun

Fund for "Femtech"

MY LOHAS

Can women's unique difficulties be solved by "technology" in the coming era?

Think IT (IT Media)

"Femtech" products from 26 companies in 9 countries gather. Learn about the "current state" of the expanding femtech market - Femtech Fes! Report

Forbes Japan

"Investment equivalent to Mercari. The 'Femtech' market, which solves women's health issues with technology, is growing rapidly."

Cococolor

Femtech Fes! What is "Femtech"? Technology for you that the world is paying attention to

MASHING UP

"Towards a world where women can joyfully face their bodies. / Femtech Fes! Report"

Mainichi Shimbun

"Femtech" gaining attention for solving women's problems such as menstruation and pregnancy

Laundry Box

Femtech Chaos Map 2019 Announced! Event Report of "Femtech Fes!" where domestic and international items gathered