fermata for Business (For Corporate Customers)
FERMATA FOR BUSINESS
Turningunseen needsinto opportunities for business and societal growth.
We identify unmet needs and market opportunities through the voices of everyday people. From product distribution and employee benefits and disaster preparedness to new business development and entry into the Japanese market, we connect research, strategy, regulatory affairs, and implementation to move corporate and public sector decision-making forward.
View our services ↓
20,000+ event and community participants
64 brands carefully selected from Japan and abroad
Since 2019, addressing women's health issues
WHAT WE DO
Four entry points tailored to your needs.
Whether you want to deliver products, launch a new initiative, or expand in Japan, we combine the expertise you need to support you from the planning stage through to execution.
Deliver products to the people who need them
From wholesale and sales to creating retail spaces and designing product experiences. We help ensure the value of your products is communicated effectively and create opportunities for people to choose them.
Learn more ↓02For corporations, schools, and local governmentsIntroduce exhibitions and employee benefits
From product exhibitions and training to office implementation and disaster preparedness supplies. We design experiences and operations tailored to your organization or facility.
Learn more ↓03For domestic companies | New business managersCreate new businesses and services
We identify unmet needs, then support you through planning, validation, partner collaboration, and societal implementation.
Learn more ↓04For overseas manufacturersEnter the Japanese market
From understanding the market to localization, regulatory affairs, distribution, and sales. We provide end-to-end support for building your business in Japan.
Learn more ↓HOW WE WORK
It begins with the voices of everyday people,and ends with them.
Fermata stands between corporations, healthcare and research, government, and everyday people, connecting them from a neutral position. We listen to voices (KNOW), create options (CREATE), and deliver them to the people who need them (DELIVER). The responses we receive then lead to the next step of listening.
Because we are not a manufacturer, we can identify challenges and options from the perspective of everyone involved, without bias toward any particular product.
Identify unmet needs
We use communities, exhibition and experience events, and social intelligence to make visible the experiences and hesitations of everyday people.
Create businesses, products, and systems
From concept design and clarifying regulatory classifications to partner collaboration and validation. We turn ideas into actionable plans.
Deliver to the people who need them
Wholesale, e-commerce, retail, corporate implementation, exhibitions, and training. We create opportunities for products to be communicated effectively and chosen.
01FOR DOMESTIC MAKERS
Turn product valueinto the power to deliver.
Leveraging our sales experience and communities, where we have delivered products from Japan and abroad to everyday people, we design the right touchpoints, including wholesale, e-commerce, retail, corporate implementation, and exhibitions. We also use the responses we receive to drive further improvements.
More than just sales. From learning and trying to choosing.
- Product and brand distribution, wholesale
- Development through fermata store, e-commerce, and corporate channels
- Planning of retail spaces, pop-ups, and exhibition events
- Messaging and product improvements based on responses from everyday people
- Corporate and facility implementation, and connections with collaboration partners
Multiple touchpoints for a single product. We gather responses from everyday people and use them to improve messaging and products.
02FOR ORGANIZATIONS
Learn, try, and prepare.Tailored to your organization.
In addition to employee benefits, exhibitions, and training, we also design disaster preparedness supplies, including menstrual care during emergencies. We tailor them to the number of people, location, and method of use.
Employee benefits and workplace implementation
We design environments where employees can learn, try, and find opportunities to seek advice.
Exhibitions and events
We plan experiences that communicate the background and use of products.
Training and seminars
We provide learning opportunities that help everyone understand health issues as their own.
Disaster preparedness supplies
We propose supplies and management methods for corporations, schools, and local governments, including menstrual care.
EXHIBITION & EXPERIENCE
On-site exhibition and experience programs
We select products that suit your objectives from over 40 items from Japan and abroad, and provide end-to-end support for exhibition planning, operations, and presentations. Through hands-on experiences, we create opportunities for internal dialogue and the consideration of new businesses and policies.
- Proven track record with dozens of companies
- Many male participants
- Customized by objective
EMERGENCY STOCKPILE
Dignity and options in emergencies.
We propose practical preparedness, not only by selecting emergency supplies but also by addressing storage locations, distribution methods, updates, and guidance within companies and facilities. We also provide opportunities to learn how to use them during everyday life.
View disaster preparedness details →
03FOR NEW BUSINESS
Turning unseen challengesinto the next business.
We visualize latent needs and combine them with the technologies, brands, and customer touchpoints of companies. We do not stop at research or recommendations; we work with you through actionable planning, validation, and societal implementation.
Awareness
to Cultivation.
Recognizing challenges. Creating options. Rooting them in society.
- Exploring and prioritizing social and individual challenges
- Market analysis through social intelligence
- Workshops, roundtable discussions, and user research
- Concept design for new businesses, products, and services
- Partner collaboration with healthcare, government, corporations, and brands
- Validation, launch, and ongoing improvement support
SOCIAL INTELLIGENCE / CONVOSPHERE (UK)
Turning unspoken needsinto business decisions.
Through our collaboration with Convosphere (UK), we analyze natural conversations from public online sources. We convert experiences, emotions, and hesitations that are difficult to capture through surveys and interviews alone into insights that can inform product development and market entry.
Online conversations about women's health captured over six months of analysis
Across social media, Q&A sites, forums, reviews, and online communities
The layer of voices not spoken directly
We interpret unmet needs and barriers to purchase from anonymous consultations and indirect language.
For business decisions
We deliver insights that can be used to prioritize product development, messaging, and market entry.
04FOR GLOBAL MAKERS
Enter the Japanese market.From regulatory affairs to sales.
From market understanding, regulatory classifications, labeling, localization, import, distribution, and sales. Based on our licenses for manufacturing and selling Class II medical devices, cosmetics, and quasi-drugs, we provide end-to-end support from entry strategy to market establishment.
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01MARKET
Understand Japanese consumers, the market, competitors, and distribution structures
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02STRATEGY
Define entry strategy and regulatory, labeling, and localization policies
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03REGULATORY
Proceed with regulatory compliance for medical devices, cosmetics, quasi-drugs, and more
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04LAUNCH
Connect import, distribution, wholesale, e-commerce, retail, and messaging
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05GROWTH
Capture market voices and continuously develop sales and the brand
One partner, from entry to growth.
We do not separate regulatory affairs from sales; we connect each step under a single market strategy.
WHY FERMATA
From both business and implementationperspectives.
Expertise, domestic and international networks, connections with everyday people, and execution in regulatory affairs and distribution. We combine the necessary functions as a single team tailored to your challenges.
Start with everyday people's challenges
We make visible whose difficulties we are changing and how.
Connect across boundaries
We connect healthcare, government, corporations, and domestic and international brands.
Drive through to implementation
We support you through regulatory affairs, product procurement, sales, operations, and improvements.
LET'S TALK
From challenges that do not yet have a name,we will work with you.
Even if you are still in the consideration stage, please let us know what you can about the theme, target, timing, and other details.