Sexual wellness brand "YVEREST" to launch on September 19th

fermata Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Amina Sugimoto; hereinafter "fermata"), a company that creates femtech markets in Asia and Japan, has launched "YVEREST," a brand established by a founder who was born and raised in Japan. Starting September 19, 2023, fermata will begin handling the vibrators "SAKURA," "TSUBAKI," and "TSUBOMI."

Background of "YVEREST" Introduction

fermata's vision is "until your taboos turn into excitement." Since 2019, we have been striving to visualize and market the latent needs related to women's health through technology, introducing new options to the Japanese market under the term "femtech."

As the femtech market has grown, various taboos such as "menstruation," "pregnancy/infertility," and "menopause" have become less taboo. However, "sexual wellness" is still widely regarded as a taboo. There is also the issue that there are relatively few sexual wellness products created from a female perspective. With the desire to increase options in this market, which is still considered taboo and lacks products created from a female perspective, fermata's employees have tried products from various countries and have been promoting the introduction of new brands. Among them, YVEREST was well-received by visitors at last year's "Femtech Fes! 2022," leading to its introduction.

About "YVEREST"

YVEREST is a sexual wellness brand launched in Hong Kong by its founder, Yuna Min, who was born and raised in Japan. The name "YVEREST" comes from "YOUR + EVEREST," embodying the desire for you to experience a peak as high as the world's highest mountain, Everest. It emphasizes self-care and self-love, aiming to bring transformation to women's pleasure. Since the founder was born and raised in Japan, the packaging and product names have a distinct Japanese feel, making it easy for Japanese consumers to feel both excitement and familiarity, which is a characteristic of this brand.

fermata will be launching three types of vibrators in September: "SAKURA," "TSUBAKI," and "TSUBOMI." Their appearance and functions meet needs that have been seemingly unmet until now.

• Compact yet powerful specifications
  You can choose the suction level and pattern, enjoying stimulation ranging from gentle to intense. The size is compact, making it convenient for carrying.

• USB rechargeable and cord-free
  Removing the handle reveals a built-in USB connector, allowing direct charging via your household USB port. There's no need to worry about losing a dedicated charger.

• Water-resistant for use in the shower
  It's water-resistant, so you can use it in the shower.
  Another great feature is that you can rinse it clean after use.

• Made with smooth-to-the-touch silicone
  The suction part is made of silicone, offering a smooth and skin-friendly texture.

• Quiet design that doesn't disturb the mood
  With a noise level below 50dB, it's designed to minimize the distinct sound of a vibrator (according to YVEREST LIMITED research).

SAKURA
With 10 suction levels and 5 suction patterns, it's recommended for those who are trying a suction vibrator for the first time. Available in three colors: Lilac, Sky, and Rose.

TSUBAKI
A vibrator reminiscent of the gentle, delicate, and beautiful camellia flower. Its overlapping petal-like form reproduces the sensation of tongue stimulation. Enjoy relaxing pleasure time alone or with a partner.