[Updated 3/7] "Tomorrow I will climb the persimmon tree" FACTBOOK Collaboration Begins!
Hitohito Co., Ltd., the company behind the femcare brand "Ashita Watashi wa Kaki no Ki ni Noboru" (Tomorrow, I'll Climb a Persimmon Tree), which focuses on ancient wisdom related to persimmons, has released a booklet titled "Working Women's Mind and Body FACTBOOK ~What I Can Do Now for My Future Self."
To celebrate the release of the FACTBOOK, fermata will be holding a collaborative event!
What is the Working Women's Mind and Body FACTBOOK?
This book allows women to learn about the physical and mental changes they may experience throughout their lives, from basic knowledge about menstruation, pregnancy, menopause, and women-specific diseases, to topics that are rarely discussed, such as miscarriage, stillbirth, and infertility treatment.
"Ashita Watashi wa Kaki no Ki ni Noboru" x fermata store Collaboration Event
① Receive one FACTBOOK for every "Ashita Watashi wa Kaki no Ki ni Noboru" item purchased!
From February 21 (Mon) to March 8 (Tue), customers who purchase one "Ashita Watashi wa Kaki no Ki ni Noboru" item at any fermata store will receive one FACTBOOK.
→The FACTBOOK giveaway period at fermata's official online store has been extended until March 31 (Thu)!

【Participating Stores】
☆fermata store (official online store) *This website
Click here for a list of FACTBOOK eligible items.
Free gift with orders placed by March 31 (Thu).
☆fermata store in New Stand Tokyo (Nogizaka, Tokyo)
WHEREVER 1F, 7-2-8 Roppongi, Minato-ku, Tokyo
*Temporarily shortened business hours: 12:00-17:00 (Closed Tuesdays, Saturdays / Open temporarily on March 8)
☆fermata store in Welpa (Shinsaibashi Parco, Osaka)
Shinsaibashi PARCO 10F, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka-shi, Osaka
*Temporarily shortened business hours: 10:00-20:00
Also, the FACTBOOK will be given away at the fermata POPUP STORE at Isetan Shinjuku, which will be held from March 8 (Tue) to March 15 (Tue).On the evening of the first day, March 8 (Tue), a collaborative Instagram Live event between "Ashita Watashi wa Kaki no Ki ni Noboru" and fermata is also planned.
② Special Exhibition "What I Can Do Now for My Future Self" to be Held!
A free exhibition event will be held featuring excerpts from the FACTBOOK. During the period, the exhibition contents at the stores are scheduled to change, so please stop by.

【Exhibition Stores】
☆fermata store in New Stand Tokyo (Nogizaka, Tokyo)
WHEREVER 1F, 7-2-8 Roppongi, Minato-ku, Tokyo
*Temporarily shortened business hours: 12:00-17:00 (Closed Tuesdays, Saturdays / Open temporarily on March 8)
Period: Part 1: Feb 21 (Mon) - Feb 28 (Mon), Part 2: Mar 2 (Wed) - Mar 8 (Tue)
☆fermata store in Welpa (Shinsaibashi Parco, Osaka)
Shinsaibashi PARCO 10F, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka-shi, Osaka
*Temporarily shortened business hours: 10:00-20:00
Period: Part 1: Feb 21 (Mon) - Feb 28 (Mon), Part 2: Mar 1 (Tue) - Mar 8 (Tue)
☆fermata store (official online store) *This website
For those who cannot visit the physical stores, there is also an online venue where you can view part of the exhibition. The exhibition content will not be changed.
To view, please register as a free member and click on the exhibition banner displayed on your My Page. For information on how to register as a member, please see here.

We hope you enjoy this special event! We look forward to your continued support of fermata.