Top 10 Femtech Products Popular on TV and in Magazines [First Half of 2022]

Jul 13, 2022

Here are the top-ranked items that have been featured in TV shows and magazines during the first half of 2022!

No. 1: EVE Menstrual Cup

This is an environmentally and body-friendly menstrual cup from 'EVE,' a sexual wellness brand from Korea. Made of soft medical-grade silicone, it's a popular item, with many customers at fermata store choosing it as their first menstrual cup.

EVE Menstrual Cup - EVE

¥3,960

A medical-grade silicone menstrual cup available in three sizes: "mini," "S," and "L." The clear type with measurements allows you to check the condition and amount of your menstrual flow.

It has been featured in "For Working Women: A Must-Have List for Home Evacuation During Natural Disasters – All You Need to Feel Safe!" by with online and "GIANNA Beauty with iconic #01"!

 

No. 2: Ohnut - Pain-Relief Device for Painful Sex

This item was created in collaboration with medical professionals for those who experience pain during sex due to a size mismatch with their partner.
It was born from the founder Emily's own experience with painful sex.

Ohnut (Pain-Relief Device for Painful Sex) - Ohnut

¥9,900

A device that reduces pain during sex by adjusting the depth of penetration. The ring is placed at the base of the toy or the penetrating partner, allowing adjustment of penetration depth without discomfort for either partner.

It was also featured in FASHIONBOX's "80% of Women Experience Painful Sex!? Sexual Wellness Items to Discuss with Your Partner [Supervised by Gynecologists and others]" and "LEE July Issue" (How did they overcome it? The wall of "sexless fertility treatment").

 

No. 3: FERTI·LILY Cup - Fertility Support Item

The FERTI·LILY Cup is a fertility support item for couples trying to conceive, designed for home use. It was created by FERTI·LILY founder Robert, based on his years of experience with fertility treatment with his partner.

FERTI·LILY Cup (Fertility Support) - FERTI·LILY

¥4,950

The first step to starting fertility treatment. By inserting the cup into the vagina after intercourse, it reduces sperm leakage and increases the amount of sperm that reaches the cervix.

It was featured on Piroshky's official YouTube channel "【New Sensation】What is the training method for that気になる area…." (They visited fermata store's Roppongi branch, New Stand Tokyo!)
It was also featured in the book "I want my body to be in a good mood 365 days a year. Our Healthcare Update Book for Modern Living" by medical writer Yuko Oikawa and obstetrician-gynecologist Sachiko Takahashi, a specialist in sex education.

 

・・・

For No. 4, items from three brands — "Kegelbell," "Ashita Watashi wa Kaki no Ki ni Noboru" and "Lunette" — ranked equally!

Kegelbell

¥12,980

An item designed to allow pelvic floor muscle training three times a week (5 minutes per session). It can be customized from 30-250g by combining 3 types of weights and 2 main body parts.


Feminine Mist - Ashita Watashi wa Kaki no Ki ni Noboru

¥4,180

Clears discomfort from dampness and odors in the delicate zone. A spray mist with a refreshing scent of plant-derived ingredients. Contains moisturizing ingredients to refresh and hydrate.


Lunette Cup (Pelvic Floor Muscle Training) - Lunette

¥4,620

A menstrual cup from Finland. Available in two sizes and two different levels of firmness. Comes with a convenient pouch made from recycled plastic bottles for carrying and storage!

No. 7

Personal Gel - EVE

¥2,820

For those who prefer plant-derived products, this is an unscented lubricating gel with Aloe Maculata Leaf Extract as its main ingredient. It features a fresh, smooth texture.

No. 8

Facial Masks (Cycle-Specific Skincare) - Rael

¥2,530

Focusing on fluctuating hormonal balances, these masks are generously formulated with plant-derived ingredients tailored to each cycle phase. Pack of 5 sheets (25ml per sheet).


Kegel Training Kit (Pelvic Floor Muscle Training) - Blush

¥4,510

A pelvic floor muscle training item inserted vaginally. Load can be customized to 9 levels, and it can be used while doing housework or yoga, making it ideal for "multitasking" training.


No. 10

Lioness (Smart Vibrator) - Lioness

¥24,750

The world's first smart vibrator that visualizes orgasms. Two sensors built into the device measure pelvic floor and vaginal contractions and record them as a graph.


Elvie Trainer (Pelvic Floor Muscle Training) - Elvie

¥26,980

Built-in force sensors measure pelvic movements. An item that allows you to train your pelvic floor muscles for about 5 minutes a day by playing games on the app. The ability to record your progress is also a plus.

・・・

Following the popularity of absorbent shorts last year, items related to menstruation continue to garner attention.
This year, there's a growing interest in new items that address menopausal and fertility concerns! The results indicate that femtech is expanding to people of all generations.

For questions or inquiries about products, please use the chat function at the bottom of the page or email info@hellofermata.com.

*As of July 1, 2022, based on the number of mentions according to fermata's independent research.
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